GameBCN Talk! · The business of F2P games: How to launch a profitable game

Launching a free-to-play (F2P) mobile game is one of the most complex, and rewarding, challenges in the gaming industry. Success depends on knowing when and how to make key product decisions, and understanding which KPIs truly matter at every stage of the journey.

In this session, Guillem Arlàndez, Monetization Lead & Senior Product Designer at Socialpoint (Zynga), will walk us through the end-to-end process of launching a mobile F2P game, illustrated with real insights from the launch of Top Troops.