
Actions Panel
Game-based UX & Cognitive Science Masterclass (London, September 30)
When and where
Date and time
Location
The Wesley Euston Hotel - Wilberforce Conference Room 81-103 Euston Street London NW1 2EZ United Kingdom
Map and directions
How to get there
Refund Policy
Description
This masterclass is SOLD OUT, but you can check the same masterclass next day (Oct 1st) in Lille, France (in English), just an hour away from London by train: https://www.eventbrite.com/e/game-based-ux-cognitive-science-masterclass-lille-france-october-1st-tickets-65771595613 and you can also join the Game UX Summit happening in Lille area on Oct 2-3: https://www.plaine-images.fr/evenement/gameuxsummit19
Note: the price is set in US DOLLARS ($349 = 270 pounds approx.)
What lessons from fun and engaging video games such as Fortnite can be applied to craft great user experience for any product? This in-depth masterclass proposes to explore the ingredients and science behind the development of successful games, and offers takeaways applicable to game development as well as the development of any product, service, or system. It also offers a complete overview of what efficient "gamification" entails (which is more complex than merely adding "badges" to an experience).
Making fun and engaging video games is hard, and with thousands of games being released every year, the competition is fierce. Although there is no known recipe for crafting successful games, some clear ingredients do exist, which game developers can use to make their own successful recipe. User experience (UX) and cognitive science disciplines combined provide developers with those ingredients --across all types of games, platforms used, or audiences targeted-- to guide them along the development process. Experiencing a game happens in the player's mind. This is why understanding the human brain (especially its limitations) while it is perceiving and interacting with a game is paramount to accomplish faster and more efficiently your developers' goals.