GAC Presents: Digital Marketing and Branding Workshop

The Gaston Arts Council invites you to an empowering workshop tailored specifically for visual artists looking to strengthen their digital presence: Digital Marketing and Branding for Artists, led by marketing strategist and arts advocate Alexandra Smith of Squash Blossom Social and ArtintheQC.

This workshop will break down today’s digital tools into manageable, artist-friendly strategies so you can stop stressing over the algorithm and start connecting meaningfully with your audience.

What Participants Will Learn:

📱 Best-Fit Marketing Channels: Understand your digital options and where to focus your energy.
🔐 Account Security: Tips to safeguard your platforms and prevent hacking.
⚙️ How the Algorithms Actually Work: Learn how to work with the algorithm, not against it.
🧩 Sustainable Strategies: Break down content creation into bite-sized, manageable parts.
🌟 Maximizing First Impressions: Strengthen your bio and optimize engagement.
📊 Performance Pattern Recognition: Read your own data to guide your next move.
🎨 Artistic Branding: Build a visual identity that feels authentic to you.
🎬 Quick & Simple Reels : We'll make one together on the spot!

By the end of this session, you’ll walk away with actionable insights, new tools, and a personalized approach to digital marketing that won’t burn you out.