GA4 in the Age of AI: Insights, Traffic, and Predictions

Google Analytics 4 (GA4) is evolving rapidly — and now, AI is shaping the way we measure, track, and optimize performance. Join us for a practical session that cuts through the noise and shows you how to turn GA4 into a true growth engine.

What you’ll learn:

• Key GA4 updates from the past year, including privacy and cookie-less measurement
• How to track AI-driven traffic to your site and evaluate visitor quality
• Built-in AI features like predictive audiences, churn probability, and purchase metrics
• Practical ways to use AI to analyze GA4 data faster and smarter

Speaker: Rick Child, President/Owner, The Ashford Group LLC