From Uncertainty to Opportunity: A Founder's Playbook for Entrepreneurs

From Uncertainty to Opportunity: A Founder’s Playbook for Women Entrepreneurs

In a time of rising costs, shifting markets, and economic uncertainty, founders across all sectors, including technology and innovation, are being challenged to think differently. Success today requires clear strategy, community, and bold creativity.

Join Women.NYC and New York Women in Business (NYWIB) for a dynamic evening designed to help women founders and business leaders in innovation industries turn today’s challenges into powerful opportunities for growth and innovation.

What to Expect

A high-energy experience blending real talk, hands-on learning, and meaningful connection.

💬 Fireside Chat with Industry Leaders
Gain expert insights from Diana Franco, VP of Innovation Industries, Women.NYC and serial entrepreneur, and Julia Pimsleur, Business & Wealth Coach and CEO of Million Dollar Women. Hear their stories of building, scaling, and sustaining ventures through uncertainty.

💡 Founder Playbook Circles
Join rotating small-group sessions led by experienced entrepreneurs and experts to tackle real-world challenges, including:

• Building customer pipelines on a lean budget
• Creating strategic partnerships that unlock growth
• Managing team dynamics through transitions
• Navigating funding and capital in shifting markets

🤝 Networking & Community Building
Connect with other founders, share insights, and build lasting relationships.

You’ll Leave With

• Actionable strategies from successful founders
• Practical Tools to strengthen your business
• A network of peers and mentors who understand your journey

Who Should Attend

Women founders, entrepreneurs, and business leaders ready to move from uncertainty to strategic action and grow alongside a community that gets it.

This isn’t theory—it’s a collaborative experience to help you adapt, innovate, and thrive in today’s economy.

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About Julia Pimsleur

Julia Pimsleur is a bestselling author, business coach, sales trainer and keynote speaker. She is the founder and CEO of Million Dollar Women, a social venture dedicated to helping one million women entrepreneurs reach $1 million in annual revenues. Her bestselling books include Million Dollar Women about how more women can reach the $1M million dollar mark, and Go Big Now, about the eight mindset practices high achievers use to set big goals and overcome obstacles. Over 3,200 women have graduated from Million Dollar Women's scaling and selling programs and the organization has reached 1.6 million women over the last ten years. You can subscribe to Julia’s free Youtube channel, "Julia Pimsleur Coach" where she posts one bite-sized training each week or access free scaling resources at millionwomen.com. Julia’s TEDX is: Ditch Grit and Go Big

About Diana Franco

Diana Franco is a long-standing advocate for women's economic empowerment.

A serial entrepreneur by nature, she started her career at a young age during the internet boom. Joining the founding team of three successful startups: Latinred, an internet portal; CycleLogic, mobile and text applications; and Kactoos, a social media shopping platform. She also is the founder of Grenout an agency focused on helping foreign entrepreneurs launch their products and services in the U.S., and co-founder of CoreWoman, a foundation aiming to empower women professionally and economically. After 15 years in entrepreneurship, she is now leveraging her experience to lead women's economic development initiatives in the government sector.

Currently, at the New York City Economic Development Corporation (EDC), she is the Vice President of women.nyc, an ambitious City-led initiative to make NYC the best place in the world for women of all backgrounds to thrive in their careers and businesses.
Prior to that, Ms. Franco served as the inaugural Executive Director of WE NYC, and Launch Initiatives at the NYC Department of Small Business Services (SBS), where she led Women Entrepreneurs of New York City (WE NYC); an initiative that empowers and supports women as they start and operate their businesses. Under her leadership, WE NYC developed four portfolios with eleven programs, providing over 30,000 services to nearly 20,000 women, 60% women of color.

The City of New York has publicly recognized Ms. Franco's work with two awards, in 2019 for Excellence in Public Service and 2020 for advancing Diversity and Inclusion.

Like many New Yorkers, Diana is an immigrant, originally from Medellín - Colombia; when she's not working on advancing women, she enjoys horseback riding, spending time with her family, and walking her dog.

About Women.NYC

Women.NYC - part of the New York City Economic Development Corporation - is a flagship City initiative to make New York City the best place in the world for women of all backgrounds to thrive in their businesses and careers. Women.NYC advances gender equality and fosters economic mobility by creating strategic partnerships with public and private sector partners, launching tailored programming, and by amplifying economic empowerment programs, and focusing on equipping women to succeed in the future of the economy.

Bookmark https://women.nyc/ to stay engaged in this program. We will have a series of events centered around these high-priority sectors, allowing you to sign up for career coaching and shadowing. This is the only women-centric network established to help you take control of your future.

About New York Women in Business (NYWIB)

Our mission is to help women grow their businesses one at a time by providing skills, tools, and resources critical for success. When you join New York Women in Business (NYWIB), you join a strong network of women-owned businesses. An alliance of professional organizations, we help small business owners gain access to mentoring, networking, education and valuable business resources. Our supportive community is a place to test ideas among peers and learn from experts and other successful women.

Our community includes startups, independent contractors and solo entrepreneurs in the New York Tri-State area. NYWIB spans the spectrum of business types including retail, e-commerce, food, hospitality, fashion, financial services, marketing, wellness, beauty, arts, entertainment and community service organizations.

About Cure.

Cure is a premier healthcare innovation ecosystem headquartered in New York City, with a mission to accelerate cures by helping health innovators develop their groundbreaking products and services from concept to commercialization. Cure's thriving NYC campus includes state-of-the-art research and business facilities, and its digital ecosystem serves as the go-to resource for health innovators. Its dedicated content hub offers expert-driven insights, resources, mentoring, networking, and business services. The on-campus Cure Collaboration Residency companies include startups and established enterprises. Cure also hosts and convenes flagship events and conferences, bringing together thought leaders from across sectors in its premium venues, including an education center, conference center, and iconic rooftop. For more information, please visit wewillcure.com.

*Disclaimers:

(1) Tickets are on a first come, first serve basis and are at no cost.Doors will be closed once the venue reaches capacity, arrive early.(2) By signing up for this event, you accept to be photographed and recorded, allowing Women.NYC to use the materials for informational and promotional purposes. (3) By registering to this event you accept to join the event organizers email list and receive information about future events and resources. (4) Food and drinks are provided until supplies last, and you decline to make the organizers responsible for any allergies or reactions the food could cause you. (5) By registering and participating in the event ("Event"), each participant ("Participant") certifies that they are at least eighteen (18) years of age as of the date of their registration. (6) By answering the fields in this form, you agree to let your information be anonymously used for research and general analytical purposes. Although your email address is sent along with your answers, your specific responses will not be connected to you in any way.

*Note: Anyone can participate in Women.NYC programs regardless of actual or perceived sex, gender, gender identity or gender expression, sexual orientation, age, religion, creed, partnership status, marital status, disability (including use of a service animal), race, color, national origin, alienage, citizenship status, military status, or any other class protected by City, State, or Federal law.