From Solo to Scalable: Growing a Multi-Service Business With Purpose

Join us for an inspiring Lunch & Learn hosted by NAWBO San Francisco Bay Area, where we’ll how to build a business that’s both profitable and sustainable.

Running a creative business doesn’t have to mean choosing just one path. In this session, Shelley Anderson—cofounder of Cage and Aquarium—shares how she transformed from operating as a solo photographer into a thriving multi-service agency by diversifying income streams without sacrificing clarity, creativity, or sanity.

Shelley will walk attendees through practical strategies for expanding services, testing new ideas, and building a sustainable business model that supports growth and rest. Whether you’re exploring a new offering or looking to scale your current business, you’ll leave with real-world tools and inspiration to grow intentionally—and profitably.

You’ll walk away with tools to:

• Identify and develop new income streams​
• Build a sustainable business model​
• Shift your mindset for success​

Whether you're ready to scale, pivot, or explore new opportunities, Shelley’s insights will empower you to grow your business with clarity and purpose.

This event is perfect for women entrepreneurs, creatives, and business leaders who are ready to expand their impact and income—without sacrificing their values.

Date: Thursday, June 19th
Time: 12 PM
Location: RSVP for Virtual Link

Don’t miss this chance to connect, learn, and grow with your NAWBO SFBA community!

RSVP now to save your spot!

With over 20 years of professional photography experience, Shelley Anderson has built a career around capturing meaningful stories and creating unforgettable experiences. As the cofounder of Cage and Aquarium, she leads a dynamic team of photographers, videographers, and musicians who specialize in weddings, corporate events, private celebrations, and professional headshots.

Shelley’s agency-style approach blends artistry with smart systems, allowing her to scale her business while staying deeply connected to her clients and creative team. Her work is grounded in thoughtful storytelling, high-impact visuals, and a commitment to excellence—whether she’s behind the camera or managing a full-scale production.

Shelley’s approach to growth is rooted in sustainability, collaboration, and clarity. By building systems, hiring intentionally, and remaining open to creative evolution, she’s helped her business thrive without burning out.

She’s passionate about sharing what she’s learned with other women entrepreneurs who are ready to scale, pivot, or explore new revenue streams.

A seasoned entrepreneur and team leader, Shelley is committed to helping others build businesses that reflect their values and create lasting impact. She believes that when women tap into their creativity and diversify with purpose, they unlock powerful opportunities for long-term success.

Connect with Shelley:

Facebook: https://www.facebook.com/cageandaquarium

Instagram: instagram.com/cageandaquarium

LinkedIn: https://www.linkedin.com/company/cageandaquarium/

TikTok: @cageandaquarium