From One-Time Sales to Loyal Community: How to Build Recurring Revenue That

In this interactive, two hour workshop, you'll discover how to design memberships, subscriptions, and recurring giving programs that hit the sweet spot: what your audience actually wants AND what you can sustainably deliver.

You'll learn:

• Why recurring revenue transforms business stability (for both nonprofits and for-profits)
• Proven recurring revenue models and real case studies
• How to avoid the biggest mistakes that tank subscriptions
• The empathy mapping framework to understand your audience deeply

Hands-on element: You'll complete a customer empathy map during the workshop and leave with actionable next steps.

Led by Megan Eckman, cofounder of Fat Cap, a collaborative design agency that helps businesses build and optimize recurring revenue streams.