From Local Gems to Travel Plans: How Creators Get Discovered on Google

Hey travel creators — get the latest on Google and how travel creators are making an impact. Join us for an exclusive look under the hood!

Everyday creators are shaping how people decide where to go, what to do, and what to eat—and Google is taking notice. Join Wanderful, the leading community for women travelers and travel creators, for a special livestream with members of the Google Search team. This session breaks down what’s changing in local and travel Search and how your content can show up when neighbors (and visitors!) are looking for exactly what you create.

What You’ll Learn:

• Google’s latest vision and features for travel and local Search
• How creators are appearing in Search results—and why it matters
• The role of short-form video (Instagram, YouTube, TikTok, etc.) in discovery
• How to optimize video across platforms so it surfaces in Google Search
• Practical tips to grow both your local and online communities

Don’t miss this rare opportunity to hear straight from the Google team themselves!

Join the Wanderful community!

Join hundreds of content creators and entrepreneurs building lasting creative businesses in an industry we love: travel! Wanderful members get exclusive gig opportunities, powerful masterminds to support their work and supportive sisterhood all around the world. You can join for as little as $99/year. Try a one-week free trial here.

There will be live closed captions available for this event. Have accessibility questions? Reply to your registration email or contact the organizer below to confirm your requirements or request more information.

About the Presenter

Farah Shirzadi

Farah Shirzadi (she/her) is a Strategic Partner Development Manager focused on Creator Partnerships on the Google Search & Gemini team. She supports products that help people plan and dream locally - where to go, what to do, and what to eat. Previously at Target building brands, Farah now helps users build memorable life moments. Farah loves lilving in San Francisco and during her off-hours she enjoys: live music, swimming, and feeding friends after a farmers market run.

Beth Santos

Beth Santos is a passionate entrepreneur and community builder out to disrupt travel for women worldwide. She is founder and CEO of Wanderful, an international collective of travelers and travel content creators on a mission to make travel better for all women. She is the creator of the WITS Travel Creator Summit, a leading event for women and gender diverse travel creators, the annual Bessie Awards to honor women of impact in travel, and the first major outdoor travel festival by and for women, Wanderfest. Beth has been named one of 17 changemakers shaping the future of the travel industry by Business Insider, one of 12 women to follow by Conde Nast Traveller, and one of 20 influential women in the travel industry by Travel Pulse. In 2022, she was named Godmother of the Azamara Onward cruise ship. She is the author of WANDER WOMAN: How to Reclaim Your Space, Find Your Voice, and Travel the World and works to amplify underrepresented voices in travel while challenging each of us to do better in her work as a keynote speaker, an industry consultant, and a startup and small business coach. At home she is a co-owner of Ula Cafe, an inspired cafe and community hub in the Boston neighborhood of Jamaica Plain, where she lives with her husband and children.