Presenting ... an evening with Jeff Sussna.

The era of digital service is shifting customers’ brand expectations from stability to responsiveness. Optimizing delivery speed is only half of this new equation. Companies also need to optimize their ability to listen and to act on what they hear. In order to maximize both velocity and responsiveness, companies need to transform up-front design into a continuous, circular design-operations loop that unifies marketing, design, development, operations, and support.

This talk presents key principles of continuous design that organizations can use to conduct mutually beneficial conversations with their customers. It describes how to create real customer value using Design Thinking together with DevOps. It also explains how to improve service quality by generating meaningful feedback throughout the design-operations lifecycle.

Jeff Sussna

Jeff Sussna is an internationally recognized systems thinker and IT expert. He is Founder and Principal of Ingineering.IT, a Minneapolis consulting firm that helps companies transform IT to meet the needs of 21st-century business. Jeff has nearly 30 years of experience leading high-performance teams across the Development/QA/Operations spectrum. He has done work for a diverse range of companies, including Fortune 500 enterprises, major technology companies, software product and service startups, and media conglomerates.