From Content to Conversions: Leveraging PESO Model© in Channel Marketing

From Content to Conversions: Leveraging PESO Model© in Channel Marketing

Learn how to implement the PESO Model© proven framework in your marketing strategy.

By Channel Marketing Association

Date and time

Thursday, May 22 · 10 - 11am PDT

Location

Online

About this event

  • Event lasts 1 hour

Join Gini Dietrich, founder of Spin Sucks and creator of the PESO Model©, for a webinar on how to implement this proven framework in your marketing strategy. As a leading voice in PR and marketing, Gini brings expertise in creating cohesive, multi-channel strategies that drive engagement and build brand authority.

In this session, she will guide you through leveraging each component—paid, earned, shared, and owned media—to maximize your reach, manage reputations, and boost channel marketing efforts. Whether you’re building a foundation or looking to refine your approach, this session offers actionable steps to improve your marketing effectiveness.

What You'll Learn

  1. How to seamlessly integrate paid, earned, shared, and owned media to create cohesive, measurable campaigns.
  2. How each component of the PESO Model can be tailored to meet the unique needs of channel marketing and enhance partner engagement.
  3. Insights into tracking and measuring the success of an integrated PESO approach, from awareness to conversion.

Who Should Attend:

This webinar is ideal for channel marketers, brand managers, communications professionals, and marketing strategists interested in enhancing their campaigns with an integrated approach. Whether you’re new to the PESO Model or a seasoned practitioner, you’ll gain valuable insights from Gini's guidance to improve your marketing outcomes.

Tags

Organized by

Channel Marketing Association

Welcome to the Channel Marketing Association, the brainchild of Amy Bailey and Kathryn Rose, revolutionizing collaboration in Channel Marketing. Our mission is to build an exclusive community for Channel marketers to connect, share knowledge, and grow. Join us and participate in a journey towards collaboration, innovation, and collective success in Channel Marketing.

Dive into the heart of Channel Marketing with our diverse series of events at the Channel Marketing Association. From insightful webinars and 'Tools Tuesday' for the latest in industry tech to 'Masterminds' sessions for deep strategic thinking, we design our events to ignite your passion and proficiency. Kickstart your week with 'Motivation Monday,' power through with 'Finish it Friday,' and more – each day brings a new opportunity to learn, connect, and grow in our vibrant community.