Launching a company takes time, grit and dedication, but if no one knows about your startup, how can it become a success? Driving brand awareness is crucial in taking your company to the next level. But where do you begin without it costing a fortune in advertising costs? You go to the media.

Online, print or broadcast outlets are a significant resource that can bring visibility to your company and its leadership. Whether you are announcing an event, a big fund raise or a new game-changing product that the world needs to know about, those are perfect reasons to reach out to the media.

Here's what you'll learn:

When and why should you write a news release.
How to write a news release.
What to do to maximize coverage.
Research the right reporters and pitch them successfully.

The process can seem a little intimidating at first, so our workshop will bring you hands-on steps and resources to prepare a news release, send it for wide distribution and pitch it to media. Join us Monday, May 7 at 3:00 p.m. for Four Steps to Obtaining Media Coverage for Your Startup and then stay, network or just have a drink with us during an open house and happy hour sponsored by MAPRagency. Wine, beer and light snacks will be served.

Taught by:

Several team members from MAPRagency will discuss these topics over the hour-long session. MAPR was founded in 1991 as one of the nation’s first technology public relations firms. We develop and execute communications strategies for clients ranging from the Fortune 500 to venture-backed startups with the right mix of traditional media relations and cutting-edge new techniques. MAPRagency has offices in Fort Collins, Denver and Boulder. For additional information, please visit MAPR.agency.

Four Steps to Obtaining Media Coverage For Your Startup

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