Founders Must Be Product Managers First

Founders can make products without product management, but you won't know until it's too late whether they were the right products. The tools and best practices of product management can get you quickly to product/market fit.

You will learn:

1. Six crucial product management questions to answer,
2. The best way to answer the most important question,
3. Why a canvas helps capture and communicate the answers,
4. How to turn your work and planning into manageable pieces.

In the midst of launching, hiring, selling, and building, a founder is a company’s first product manager. Arm yourself with the information you need to succeed at it.

Speaker Bio:

Jessica Sweeney is Lead Instructor for the UC San Diego Extension product management program and the Founder of ProductCamp San Diego. She is a product management executive with experience defining, launching, and growing award-winning products in IoT, SaaS, and B2B software. She is a frequent speaker and workshop leader on product management, and was a workshop presenter at TEDGlobal 2012 and track captain at San Diego Startup Week 2018.

Small Business Management 1-hour Monthly Sessions:

Growing a small business can be as challenging as it is rewarding. Critical decisions often have to be made quickly. There are a lot of aspects to running a business that are not always covered in traditional business classes. During these 1-hour interactive sessions, leading industry practitioners will explore key topics that are important to daily operations and company success. All sessions are complimentary and refreshments will be served.

This complimentary session is provided by UC San Diego Extension in collaboration with Downtown Works.

UC San Diego Extension serves the critical lifelong learning and skill development needs of individuals, organizations and the community. We do this through continuing education, certificate and degree-related programs; community initiatives that support economic and social development; and a wide array of public-service lectures, forums and special events delivered both on and off campus and through print, internet, radio and television.

Downtown Works is a premium, curated co-working space combining inspiring open space interiors, private offices, a roof-top lounge, as well an in-house accelerator program. We believe bringing people together fosters increased work productivity and work/life satisfaction. The ownership and staff are committed to offering supportive, value-add events, and workshops lead by industry experts.