Founder Lab: Mastering B2B Sales

Take your sales and go-to-market game to the next level in this hands-on workshop designed for founders ready to win deals.

What You’ll Learn:

1. From Pitching to Selling: Move beyond product features and engage in buyer-led conversations that focus on real pain points and outcomes.
2. Qualification Frameworks: Learn practical B2B sales tools like SPIN, MEDDPICC, and BANT to identify the right opportunities and accelerate deal velocity.
3. Enterprise Sales Cycle Mastery: Understand multi-stakeholder deals, decision mapping, and maintaining momentum through long cycles.
4. GTM Strategy: Position yourself as a trusted advisor, leverage outbound channels, and use content as a demand-generation tool to show up in your market consistently.

By the end of the session, you’ll see how GTM, sales methodology, and deal execution work together as a single, predictable system and not separate silos.