First-Party Data – Its Origin & Importance

Jamie Pardi is a seasoned sports tech executive and the Co-Founder & CEO of FanCompass, a leading platform for sponsored fan engagement and first-party data collection. With over 20 years in sports and digital innovation, Jamie has helped teams, brands, and leagues unlock the power of fan data to drive revenue and enhance fan experiences.

His session at AAF Amarillo will explore the origin, evolution, and growing importance of first-party data—why it's critical for teams and brands in the age of digital privacy, and how to build a successful data strategy rooted in trust and engagement.