Service design is a human-centered design practice that aims to find an optimal balance between quality customer experience and the seamless business processes that support it.

Join us as we dive into the latest Service Design practices, discuss ways to apply Kano modeling to identify and prioritize future services improvements, and share real-life stories of organizations that meaningfully improved their services with service design and Kano modeling techniques.

About Firecat First Fridays

Firecat Studio sponsors free monthly UX and marketing lunch-and-learn sessions to keep our clients and the UX/creative community stoked and humming. If you're curious, come!

About the Presenters

Lis Hubert & Diana Sonis

"Lis Hubert and Diana Sonis lead CX by Design, a distributed team of highly caffeinated Human-Centered Design (HCD) experts who take a data-driven approach to designing products, services, and systems. They’re passionate about exploring and redefining the intersection between business goals and customer expectations.

Lis is an acclaimed design and strategy thought leader, writer, and speaker with extensive expertise in Digital Strategy, Customer Experience, Information Architecture, and Design Thinking. Before co-founding CX by Design, Lis led large-scale product engagements for USAA, ESPN, Major League Baseball, and NewsCorp.

Diana is a successful entrepreneur with extensive expertise in UX Design, Service Design, and the Design Thinking methodology. Before co-founding CX by Design, Diana led complex UX & CX engagements for Siemens, MasterMeter, and Essilor. She designed, built, and sold two technology companies. One of these, a data-driven B2C, now powers AirBnB's neighborhoods data; another, an SaaS B2B, is now a core offering in RealNex."

Where and When?

Firecat Studio Online Zoom Webinar (register to receive the info)

We'll start the topic session right at noon and wrap it by 1 pm. 

Download and test your Zoom before 12 Central Time (UTC - 5) so you're ready to rock! Please enable your camera to ensure you're able to interact with the group.

Who's Firecat Studio? 

We are a human-centered design agency in San Antonio, Texas. We help organizations innovate, transform and win using UX and human-centered design, marketing strategy, and service design. Our team of experienced idea producers and workshop titans are ready to help you clarify your vision, align your team, and reach your business goals. We specialize in connecting strategy to execution.