Finish Strong: Q4 Sales Accelerator for Small Business Owners

Ready to close the year with momentum and measurable sales growth?
Join the Finish Strong: Q4 Sales Accelerator for Small Business Owners — a dynamic 4-part series designed to help entrepreneurs boost visibility, improve sales performance, and create a strong year-end finish.

Hosted by the New Jersey Small Business Development Center (NJSBDC) in collaboration with Rutgers University–Camden, this hybrid program begins with a powerful in-person session followed by three live webinars. Each class combines strategy, accountability, and practical implementation so participants can see immediate results.

During the first session, participants will receive a printed workbook for each class, review upcoming topics, and begin building their Q4 sales plan.

Who Should Attend

This program is ideal for:

• Small business owners and entrepreneurs
• Retail and e-commerce sellers
• Service-based professionals
• Startups looking to increase revenue before year-end
• Anyone ready to strengthen their marketing and sales systems

What You’ll Learn

Over the course of four sessions, you’ll learn how to:

• Develop a personalized 30-day Q4 sales roadmap
• Confidently sell products or services without discounts
• Design high-impact marketing campaigns for the holidays
• Create a simple system to convert leads into repeat clients
• Plan and execute your sales goals with accountability and focus

Schedule

Session 1 – The Q4 Game Plan: Setting Up for a Strong Finish (In-Person Kickoff)
Thursday, October 30 | 4:00 PM – 6:00 PM | Rutgers University–Camden
Get clear on your Q4 strategy, set achievable sales goals, and identify your best revenue opportunities. During this session, we will review the full accelerator program, distribute workbooks for all upcoming webinars, and guide you through creating your personalized Q4 Sales Roadmap.

Session 2 – Selling Without Feeling “Salesy”: The S.A.L.E.S. Framework (Webinar)
Saturday, November 1 | 10:00 AM – 12:00 PM | Live on Zoom
Learn how to pitch your products and services authentically using the S.A.L.E.S. framework — a practical method to attract, engage, and close more customers confidently.

Session 3 – Market Like a Pro: Promoting Your Business for the Holidays (Webinar)
Thursday, November 6 | 4:00 PM – 6:00 PM | Live on Zoom
Create effective holiday campaigns, collaborations, and social media strategies that boost visibility and drive sales.

Session 4 – The Sales System: Turning Leads into Loyal Clients (Webinar)
Saturday, November 8 | 10:00 AM – 12:00 PM | Live on Zoom
Build a simple but effective sales system to follow up, upsell, and retain customers — setting your business up for long-term success.

Key Takeaways

By the end of this accelerator, participants will:

• Have a clear Q4 sales and marketing plan
• Master the fundamentals of selling with confidence
• Build and launch year-end promotions that convert
• Develop systems to close sales and retain clients
• Enter 2026 with clarity, structure, and measurable growth

Event Details

Dates: October 30 – November 8, 2025
Format: Hybrid – 1 In-Person Session + 3 Virtual Webinars
In-Person Location: Rutgers University–Camden Room ABC