This presentation will address how vital it is for all marketers to develop and hone an authentic writing voice to effectively promote themselves and/or the organizations they serve. In the age of digital information and information overload, creating compelling content is utterly vital to connecting with customers and provides a brilliant opportunity to enhance your personal or professional brand.

While "authenticity" has become a marketing buzz word in recent years, data supports that quality, authentic, educational content for B2B and B2C organizations increases CTRs (click through rates) and brand engagement. Rather than regurgitating what others in the field are writing, this session will walk participants through the actual steps and practices for creating engaging, authentic, content that aligns with the brand yet still reads as "human."

From searching for and finding compelling content (outside the realm of content marketing) to developing habits that will enable consistent production of quality content, to promoting and repurposing the most effective content on your site, Kasey will walk you through the process of writing to engage and retain.

Kasey prefers to engage the audience when speaking to groups to please feel free to bring questions, interrupt her at any time and share your tips with others in the audience.

Three Key Takeaways

1) how to overcome "writer's block" and produce content consistently

2) tips and tricks that communicate authenticity

3) how to utilize and refresh content you have previously developed and repurpose so as to engage and retain stakeholders. *this is particularly useful for new writers (and/or marketers who need to be writing but struggle and cannot find the time) so they can start off utilizing best practices.

About our presenter:

Kasey L. Riley, Marketing Consultant, KLR Consulting and CMO of The Fat Plant

Kasey L. Riley has international experience teaching professionals on the topics of public relations, digital marketing, and grant writing, having lived in Beijing, China and Copenhagen, Denmark (twice, most recently in 2015). Kasey served as the Director of Communications for Johnson County Library in Johnson County, Kansas for nine years before launching her freelance career as a digital marketing consultant, writer, and Web designer in the Kansas City metropolitan area. Kasey is also the CMO for The Fat Plant Society, a business she founded with her husband in 2016. Having spent much of her career in non-profits and government, and now small business, Kasey is highly adept at leveraging budgets and negotiating media buys. Kasey is experienced at developing and executing strategic plans, marketing plans and developing and evaluating programs and believes strongly in collaboration across disciplines, departments, and communities. Mostly, she is enthusiastic about writing, delivering public presentations, and fostering engaging and effective communication both in writing and in person.

Kasey's formal title is "Consultant" to her clients and " CMO" to her husband but her preferred title is "Nice Lady."

Finding Your Voice: How to Write Authentically to Engage and Retain