Your brand already tells a story - whether you like it or not. The question is: what is it signaling?
Innovation Connector
1208 West White River Boulevard Muncie, IN 47303Description:
Most business owners think they’ve got their story figured out. They’ve got a tagline, a backstory, a mission. But when their brand still feels off – or forgettable – it’s usually not a marketing problem. It’s a signal problem.
In this high-impact, thought-provoking workshop, you’ll learn how to turn your brand’s story into a living, breathing signal – one that your audience can actually feel. This is not another storytelling framework. It’s a complete reframe of story as the soul of your strategy, the root of your culture, and the foundation of how your business connects, leads, and grows.
You’ll walk away with:
● A clear understanding of how your story becomes a signal – and why that matters
● A 4-part framework to uncover, shape, express, and sync your brand’s story
● Tools to audit and strengthen the way your brand’s story shows up in the real world
● Language that resonates – because it’s rooted in truth, not trend
If you’re tired of surface-level marketing and strategy advice and ready to build a brand that’s unmistakably you – this is your starting point.
Lindsay's Bio:
Lindsay Hotmire is an identity coach and strategic advisor for professionals and businesses at a crossroads. Blending narrative intelligence, culture theory, and brand strategy, she helps clients uncover clarity – and then turn that clarity into bold, strategic action. Since 2016, Lindsay has guided more than 500 professionals, from solopreneurs to corporate leaders, and her work has been featured on stages, in workshops, and across global podcast audiences.
Married for nearly 30 years, Lindsay is a mom of four grown kids. Her retirement dream? Living in the woods by a lake – writing poetry all day, sipping the finest Scotch, and never wearing shoes again.
Please call 765-216-5900, or email nsmith@innovationconnector.com, for any questions you may have regarding this workshop.