Finding the Perfect Comps:Comparable Titles for Traditional Book Publishing

Finding the Perfect Comps: The Art and Science of Comparable Titles for Traditional Book Publishing and Beyond

with Jen Newens, NAIWE’s Author Representation Expert

Identifying strong comparable titles is one of the most critical — and challenging — elements of a writing a traditional book proposal. In this webinar, literary agent Jen Newens of Martin Literary Management will teach you both strategic research methods and creative thinking required to find the “comps” that effectively position your book in the marketplace. In this session you will:

• Learn how to balance art and science by combining data-driven searches with an intuitive understanding of your book's unique appeal.
• Discover where to look beyond the obvious bestseller lists, how to evaluate whether a title truly compares to yours, and how to present your comps persuasively to agents and editors.
• Find creative approaches to selecting comps that don’t naturally reveal themselves.

Whether you're writing fiction or nonfiction, for children, adults, or somewhere in between, this session will equip you with practical techniques to strengthen your book proposal and demonstrate your book's commercial potential.