Finding the Deepest Why: Differentiating Through Resonance

Finding the Deepest Why: Differentiating Through Resonance

If your brand has no consumer-recognized point of differentiation, how do you win? You can innovate until your product or service is differentiated, but this is expensive and takes a great deal of time. Or you can find the deepest “why” possible and differentiate through emotional meaning.

Communicating what is emotionally meaningful to your target will not only differentiate your brand, it will revitalize your business and create immense new value in the marketplace. You don’t need big budgets, or big campaigns, you just need to believe in the power of emotional resonance.

Join us as we expose 7 myths about how consumers decide. These myths are limiting the depth of your “why,” keeping your brand stuck with positioning and messaging that do not give you a differentiated voice.

We’ll replace these myths with 7 new truths and show you how to find the deepest “why” for your brand so you maximize emotional resonance.

Sound too simple? Dove, Dos Equis, and LEGO added more than $20 billion in market value without changing a thing about their products. How did they do it? They found a deeper “why” that changed everything. You can do the same for your brand.