Finding Success with Thrive Market

Meet the team at Thrive Market!

Join us for a unique opportunity to go behind-the-scenes at one of the fastest-growing online grocers in the country. This session brings you face-to-face with folks on Thrive Market's Category Merchant team - AKA the decision-makers who shape what lands on (virtual) shelves for their 1.7 million members.

Whether you're exploring a potential partnership with Thrive Market or simply curious about what it takes to launch & scale on their platform, this is your chance to hear directly from the merchants across Frozen & Fresh, Snacks, Babies & Kids, Pet, and Home categories. You'll get insider perspectives on their merchandising strategy, what they look for in brand partners, and practical tips for navigating their onboarding process.

👉 Plus: Interested in attending our upcoming Grocery Run in Los Angeles to connect with the Thrive Market team in person? You can register here!

Natalie Wieder, VP, Category Management @ Thrive Market

Natalie is Vice President of Category Management at Thrive Market. With a unique blend of category and product and engineering management experience, Natalie captains the e-tailer’s Category Management teams across the entire portfolio of hyper-curated, high-quality selection.

As a seasoned business and product leader, Natalie recently spent eight years at Amazon in a variety of businesses, including Amazon Fresh, Health and Personal Care, Amazon Pharmacy, Private Brands, and Amazon’s Baby Registry and Parent Experience. Before Amazon, she held strategy roles at Boeing Commercial Airplanes after graduating from Columbia Business School. She resides in Bend, Oregon, where she is the President of the Board of Directors for the Children’s Museum of Central Oregon and finds joy in being outdoors with her family.

Heather Brand, Associate Director, Perishables @ Thrive Market

Heather is the Associate Director of Perishables at Thrive Market, where she leads the Frozen Foods, Meat & Seafood, and Fresh categories. Since launching Thrive’s Frozen program in 2021, she has built it into a multi-million-dollar business from the ground up, now overseeing a team that partners with hundreds of brands to deliver innovative, high-quality, and sustainable products for Thrive’s 1.7 million members

Thuy Nguyen, Senior Category Manager @ Thrive Market

Thuy is a Senior Category Manager at Thrive Market. She joined the company in 2022 to launch Thrive’s Fresh grocery pilot and now oversees both the Frozen and Fresh category. With over 15 years of experience in the food industry, nine of those in e-commerce grocery, Thuy is passionate about shaping thoughtful, sustainable categories that make better food more accessible and championing new and emerging brands!

Brooke Butler, Senior Category Manager @ Thrive Market

Brooke is a Senior Category Manager at Thrive Market, where she leads the Babies & Kids, Pet and Home categories, overseeing strategy, negotiations, and performance for more than 120 brands. Brooke joined Thrive Market from BJ's Wholesale Club, where she held leadership roles in Dry Grocery, Retail Operations and Perishables, advancing her team's innovation principles & elevating collaboration with the supplier community. Prior to that, she informed assortment strategies at Whole Foods Market. Today, she's expanding Thrive Market's selection of trusted, high-quality products, helping members make confident, better-for-you, choices for every member of the family.

Anna Wristen, Category Manager @ Thrive Market

Anna is a Category Manager at Thrive Market, overseeing Snacks categories. She joined Thrive last year and brings over 10 years of Natural/Organic Grocery experience! She has loved diving into the world of Snack innovation, discovering emerging trends, and partnering with brands on first-to-market and exclusive launches. Anna is passionate about building exciting, better-for-you snack assortments that bring value to Thrive members and support mission-driven brands.

About Thrive Market

Thrive Market, Inc. was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market (with more than 1.7M members), Thrive Market delivers the highest quality, healthy, and sustainable products at member-only prices.

At the same time, every annual membership sponsors a free membership for a student, teacher, veteran, nurse, first responder, or a family in need. Thrive Market carries a hyper-curated catalog of organic and non-GMO products and offers 100+ filters and values, allowing you to shop by diet and lifestyle.

The brand’s social impact arm, Thrive Gives, has raised more than $19M since its inception to fund food access and environmental sustainability causes. Thrive Market has been carbon neutral since 2014; in 2020, it became the largest online grocer in the U.S. to be a Certified B Corporation; and in 2023, it converted to a Public Benefit Corporation. In 2024, it became the first online-only retailer to accept SNAP EBT. Thrive Market is committed to becoming the world’s first climate-positive grocer.

Visit ThriveMarket.com or follow @ThriveMarket to learn more.

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