Financial Master Class® - Roll Up Your Sleeves and Dig Into Your Numbers

Financial Master Class®: For Landscape Professionals

Virtual Event - January 6- 7, 2026

Master Your Financials. Accelerate Your Growth.

This 2-day virtual Financial Master Class® will give you the landscaping industry’s most powerful financial and operational benchmarks — plus cutting-edge tools to help you make smarter decisions, improve performance, and plan confidently for 2026.

Each day is 4 hours of high-impact learning, with built-in breaks to keep you fresh and optional breakout rooms to connect with peers from similarly sized companies.

To prepare, you’ll send us your financials (Nov ’24–Oct ’25) using our simple benchmarking template, and we do the rest. See details and the deadline below.

Sign up by November 21 to get the earlybird discount.

WHAT'S NEW IN THIS YEAR'S MASTERCLASS

2026 Economic Forecast
Dr. Charlie Hall returns with bold, data-driven predictions for the coming year. Learn what to watch out for, what to prepare for, and how to make confident business moves in 2026.

Key Ratios That Drive Profitability
Mitch Katz (Jeffrey Scott Consulting) reveals how to use direct labor and overhead ratios to guide your pricing, lean operations, and staffing decisions — and how to turn all your KPIs into powerful accountability tools.

Gamification That Drives Results
Jono Fries (Schill Grounds Management) goes deeper into using KPIs to gamify your business. Learn how to create internal “games” that boost engagement, competitiveness, and profitability.(He will dive even deeper than he did at our Summer Growth Summit)

Removing Financial Roadblocks
Sean Baxter & Derek Wells (Jeffrey Scott Consulting) share the recurring obstacles that prevent owners and leaders from hitting their short- and long-term financial goals — and proven ways to overcome them.

Supercharged Goal Setting
Learn how to use your benchmarking data to set better company and divisional goals (“rocks”), align your team, and drive results.

Real-World Case Studies
Hear how leading landscape companies applied these tools to dramatically improve financial performance in 2025 — and how you can do the same in 2026.

Building a More Valuable Business 

Eric Gerdes (Endurium Advisors) reframes how owners think about company value—beyond revenue and profit—to focus on long-term sustainability and transferability. Learn how reducing risk and improving free cash flow directly increase the worth of your business. 

DISCOUNTS

Save $200 per person when you register by the early-bird deadline, Nov 21.

Group Discount: 4 for the price of 3 — email Meredith@jeffreyscott.biz

Each attendee needs their own ticket

HOW THE BENCHMARKS GET CREATED

Before the event, you’ll send us your financials (Nov ’24–Oct ’25) using our simple benchmarking template. We’ll plug your data into our powerful benchmarking system — so you show up ready to learn, analyze, and act.

You'll receive:

• 2025 Profit & Loss and Balance Sheet Benchmarks
• Divisional Gross Profit Comparisons
• Direct Labor and Overhead Ratios for Growth Planning
• Pricing & Markup Benchmarks for Labor/Subs
• Sales Team Closing Ratio Benchmarks

Plus, you’ll get 3 short instructional videos in advance so you’re confident reading your charts and using the tools effectively.

Your Shortcut to Smarter Growth

Throughout the two days, Jeffrey Scott and his team will share proven insights from working with over 125 peer group members and coaching clients.

You’ll learn from their best practices and avoid their mistakes — giving you a faster path to higher profits, better decisions, and less stress in 2026.

AGENDA AT A GLANCE

Day 1 – January 6, 2026

11:00 AM ET – START

• Review of the Top 18 Financial KPIs for 2026 — Mitch Katz & Jeffrey Scott
• Gamification for Profit and Culture — Jono Fries
• Divisional KPI Deep Dive — Identify opportunities for improvement
• Case Studies: Shortcuts to Growth in 2026
• Hot Seat Q&A: Ask Jeffrey Anything

3:00 PM ET – END
Optional Networking Breakouts (3:00–3:45 PM ET)

Day 2 – January 7, 2026

11:00 AM ET – START

• Pricing & Markup Benchmarks: How to Boost Margins
• 2026 Economic Trends — Dr. Charlie Hall
• Removing Financial Obstacles — Sean Baxter & Derek Wells
• Jeffrey Scott’s 2026 Predictions
• A Roadmap to Increase Business Worth; Without Selling More — Eric Gerdes

3:00 PM ET – END

Register Today

Save $200 per person when you register before November 21, 2025.
Email Meredith@JeffreyScott.biz for the 4-for-3 Group Discount.

Each attendee requires their own ticket.

CANCELATION POLICY:

All registrations are final and non-refundable after November 1st.

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SPEAKER BIOS

Dr. Charlie Hall
Ellison Chair in International Floriculture, Texas A&M University
Dr. Charlie Hall is the leading economist in the green industry and holds the Ellison Chair in International Floriculture at Texas A&M University. His insights on market trends and financial strategy have guided top horticulture and landscape firms across North America. Known for his clarity and foresight, Dr. Hall’s annual economic outlook is a must-hear for industry leaders.

Jono Fries
Vice President of Operations, Schill Grounds Management
As VP of Operations at Schill Grounds Management, Jono Fries drives innovation, operational excellence, and scalable growth for one of the Midwest’s leading landscape and snow firms. A skilled multi-brand developer, he excels at integrating acquisitions, improving systems, and building a culture of performance and accountability.

Eric Gerdes 

Founding Partner, Endurium Advisors 

Eric Gerdes is the Founding Partner of Endurium Advisors, with deep expertise in financial analysis, operations management, and strategic development. His leadership experience spans Ally Financial, Owens Corning, and private equity, where he’s helped organizations improve efficiency, profitability, and long-term value. A graduate of Winona State University with an MBA from Indiana University’s Kelley School of Business, Eric is known for his practical, results-driven approach to building sustainable business worth. 

Mitch Katz
Financial Expert, Jeffrey Scott Consulting
Mitch Katz helps landscape companies turn financial data into profitable action. As a consultant and Executive Coach with Jeffrey Scott Consulting, he specializes in job costing, overhead management, and KPI benchmarking. Mitch’s practical, data-driven approach simplifies complex financials and helps owners make confident, growth-focused decisions.

Sean Baxter
Executive Coach and Peer Group Leader, Jeffrey Scott Consulting
Sean Baxter is a seasoned landscape executive and coach who helps owners drive accountability, clarity, and performance. With deep operational experience and a straight-talking style, he equips leaders with practical tools to overcome obstacles and reach their financial goals.

Derek Wells
Executive Coach and Financial Advisor, Jeffrey Scott Consulting
Derek Wells combines financial expertise with real-world experience to help landscape companies improve profitability and operations. As an Executive coach with Jeffrey Scott Consulting, he specializes in identifying hidden financial obstacles and guiding teams toward sustainable, profitable growth.

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TESTIMONIALS FOR JEFFREY'S EVENT

"Don’t miss this exceptional event run by one of our Industry’s most insightful leaders, Jeffrey Scott provides an honest and clear path to understanding the financial and management components of the Landscape Industry." - Kevin McHale, CEO of McHale Landscape Design, MD

" There is always room to improve your financial prowess and profitability by teaming up with Jeffrey Scott. In this event he brings ideas that you can put to use right away.”- Frank Mariani, President, Mariani Landscape, IL.

ABOUT JEFFREY SCOTT, MBA

Jeffrey Scott is the leading authority on growth and profit maximization in the landscape industry. He is the inventor of Green Light Selling (a profit-driven sales approach), and founder of the Destination Company® culture program, both of which have been adopted by hundreds of landscape firms across the continent. He has helped full-service companies reach 20% net profit margin and will show you how to run a more successful enterprise that you can scale, while better enjoying the life you deserve.

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