FIELD TRIP TO LEARN OBSERVATION SKILLS SECOND EDITION
Event Information
Description
Successful innovators spend as much time understanding the people they are designing for, as they do the technologies they’re using to build innovations (Scott Berkun).
Every action is a clue to user insight. This 3-hour field trip will change your perception about how to view behaviour and the conclusions you draw. Better observation skills using ethnographic methods have an impact on everything we do - be it as reseachers, designers, entrepreneurs or even in our day to day dealings with people
SHOPPING FOR CLUES is a 3-HOUR field trip into Singapore's largest street market in the art district (the Bugis market). We will immerse ourselves into the sights and sounds of this iconic market, talk with people, apply some of the observation techniques we learn and then sit down to collate our learning.
What we will do:
- Introduction and objective setting (15 mins)
- Introduction to the tools for observation (15 mins)
- Preparation for field study (15 mins)
- Field excursion to observe and talk to people and observe behaviours and interactions (75 mins)
- Decoding information gathered in the field to develop insights (45 mins)
What we will learn:
- Acquire methods to study human behaviour and develop empathy
- Decode unstructured data to generate insights for effective innovation
- Uncover needs.
Who is this for:
- Innovators/ entrepreneurs / designers/ UX folks / creatives
- Anyone who wants to learn about “in context” research
Workshop lead profile:
- Manisha is a passionate and results-focused senior Qualitative research leader with over 30 years experience working with leading global and local brands. She enjoys studying real life and culture to connect the dots to uncover unmet needs and develop customer profiles. She has studied consumer culture across Asia Pacific and Middle East.
- Manisha believes that you can learn by sharing and has trained varied internal and external stakeholders on the methods, nuances, importance and implications of the research. She is Associate Lecturer at a local Polytechnic on Qualitative Research Methods and Application and has been invited as a guest lecturer to local universities as guest lecturer. Manisha is a regular presenter at global industry conferences to increase awareness about the field.
Understand the nuances of behaviour and increase your chances of success!
We have limited seats so buy your tickets early!