Festivals Forever: How CMO’s are Navigating Change

We know and love the resilient New Orleans for its richness in culture, music, food, people, and its iconic marriage of all of the above – festivals. As marketers we have to be nimble – no one knows this better than the chief marketing officers of our favorite festivals. How did our local CMO’s manage their brand during a year of uncertainty? Our panel of experts will kick-off the AMA NOLA season by sharing some background on the growth of their brand, what they faced during the pandemic and success strategies they employed to foster growth, a favorite marketing campaign example, and what they envision for the near future of the industry. Please join us to hear from these incredible leaders and innovators – the champions of our fun!