FedRAMP & DAP Case Study Part 1: Assessing Analytics Strategy

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See how the FedRAMP team assessed their analytics objectives and key performance indicators (KPIs) prior to the launch of a redesigned site.

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In this two-part Analytics Case Study, we'll speak with the GSA’s FedRAMP team about their analytics strategy, data collection, reporting, and subsequent decision-making for a new site launch.

As many Digital AnalyticsProgram (DAP) users now realize, reporting is only one part of the process of understanding what the data means and how it helps you make decisions about your website.

Google Analytics tells you the "Who", the "How", and the "What" — but it doesn't tell you the "Why." The purpose of the webinar is to illustrate how you can connect the dots between your organization's website strategy and your analytics data to help you think about the "Why."

We'll show how your strategy serves as the linchpin and foundation of your website reporting and provide some helpful guidance and tips on assessing your strategy. We will be joined by members of the FedRAMP team to hear their thoughts on their analytics strategy.

Speakers and Panelists

  • Tim Lowden, U.S. General Services Administration (GSA)
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    About the Digital Analytics Program (DAP)

    The Digital Analytics Program (DAP) offers a web analytics tool, training, and support to federal agencies. The program is a shared service provided by the Technology Transformation Services (TTS) at the U.S. General Services Administration (GSA).

    About is the community-curated, government resource for best practices on designing, building, and deploying easy-to-use, online customer experiences, which empower federal agencies to create deeper connections with the public they serve. delivers knowledge-as-a-service to help transform government interactions with the public through community connections, education, and collaboration.

    About U.S. General Services Administration (GSA)

    The mission of the U.S. General Services Administration is to deliver value and savings in real estate, acquisition, technology, and other mission-support services across the government. One of GSA’s four strategic goals is to improve the way agencies buy, build, and use technology. To learn more about GSA or, visit or join the conversation on social media at @USGSA, @GSA_TTS, or @Digital_Gov.

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