Fast Track to Distribution
Event Information
Description
Chris Montelius of Non-Prophet
Chris Montelius is the founder and president of Non-Prophet Brewing Co. (not to mention head brewer, keg cleaner, accountant, and deliveryman…) He has nine years of experience in the beverage industry including roles in sales, sales management, and brand development.
Before starting Non-Prophet Brewing he held the title of Brand Development Manager with Brown Distributing Company in West Palm Beach, FL. His role involved identifying and building relationships with local breweries in the South Florida area, pitch meetings to help sign distribution agreements with those breweries, formulating go-to-market strategies & working with the sales teams to execute those strategies, as well as sales tracking and business planning meetings with partnered breweries.
He has been a Certified Cicerone since 2009 and has been tested on detailed knowledge of retail beer storage and service issues, knowledge of modern beers and historical beer styles, identification of off-flavors in beer, understanding of the beer ingredients, familiarity with the brewing process, plus knowledge of beer pairing principles and the ability to recommend appropriate beer pairings for most foods.
Jared and Deanne Gustafson of Kombucha On Tap
Jared and Deanne co-own Kombucha on Tap and have been distributing kombucha and other items on tap since 2014. Jared is CEO and a certified draft systems technician. Deanne is VP of media/marketing and a specialist in market trends. They will share the biggest hurdles when seeking to put your kombucha on tap, why customers/distributors choose to put items on tap, and decisions that need to be made before distributing.
Shane Dickman of High Country Kombucha
High Country Kombucha is one of the oldest brands in the marketplace today. Formed in the early 2000's by Steve Dickman and Ed Rothbauer, Shane quickly joined the team after graduating with a Business degree. His education and acumen have helped High Country Kombucha navigate the roller coaster of the shifting Kombucha industry. From start up to industry lynch pin, Shane will share what he's learned from his direct dealings with distributors of all types.
Webinar Will Cover:
*How to find and select the right distributors for your business
*How to get distribution started – minimums, costs, etc.
*Working with distributors – fundamentals
*Getting greater distribution where you want your brand to be