Facebook drives more than a quarter of all referral traffic for many news publishers, but the rules continue to change as the algorithm places greater emphasis on engagement. During this webinar, you'll learn how the algorithm works and how you can make the most of your efforts without ramping up investment. Participants of this webinar will also be shown how to apply for and use the platform's media partner support portal.

This webinar is open to members of Institute for Nonprofit News, the Local Independent Online News Publishers, the Detroit Journalism Cooperative, the NJ News Commons, the Colorado Media Project and the Association of Alternative Newsmedia.

Use this EventBrite to sign up for a Facebook Fundamentals webinar, which will be done via video conference in small groups with consultant Ashley Woods Branch.

This webinar will cover:

An overview of how the algorithm works, and where publishers fit in
Making the most of your Facebook Page setup
Basic Facebook Insights data that can impact your strategy
Exploring post types beyond the link
Tactics for engaging with your audience
Applying for access to the media partner support portal offered by Facebook
Getting access to CrowdTangle
Applying for News Page Registration
Documentation on setting up Facebook Pixel and your Ad Account.
Discussion about using Business Manager.

Since we'll be doing the webinars in small groups of 6 people or less, we will have plenty of time to answer your questions during this 90-minute seminar.

After you sign up, we'll send you information on how to access the webinar, and a note about anything we will need you to do in advance.

If you have any questions, feel free to contact Stefanie Murray at the Center for Cooperative Media at murrayst@montclair.edu.

Facebook Fundamentals is part of the Audience Development Fundamentals webinar series coordinated by the Center for Cooperative Media at Montclair State University under grants from the Knight Foundation and Facebook. More than 250 individuals from dozens of news organizations in the Institute for Nonprofit News, the Local Independent Online News Publishers, the Detroit Journalism Cooperative and the NJ News Commons organizations have benefited from these webinars, which also include LinkedIn Fundamentals, Google Fundamentals, Newsletter Fundamentals, Membership Fundamentals and a series on Google Analytics. You can see the current lineup on our Eventbrite profile.