Lucho Ramirez founded Cine+Mas SF in 2008 and is a favorite Presenting Partner at Bernal Heights Outdoor Cinema's Film Crawl on Cortland. Lucho's love for Spanish-speaking films began in Chicago where he grew up. As a bilingual teenager, Lucho marveled at the variety of tones found in the Spanish speaking films he’d watch at the neighborhood Spanish language theater. After completing business school in Phoenix, teaching English in Japan, and working in film distribution in Paris, Ramirez arrived in San Francisco in 1997. He began his career in film festival programming for the San Francisco International Latino Film Festival. When that festival folded, Lucho started Cine+Mas SF.
Normandie Ramirez has a long career in advertising, broadcast, branded content and independent film production. Her passion for collaboration, communication and her belief in the power of story-telling is fundamental and integral to everything she does. Normandie fell in love with the beloved memoirs of Dr. Francisco Jiménez. It was a deep and profound calling that led to her producing the award-winning short film The Unbroken Sky, an immigrant tale dedicated to migrants in every land.
Robin Mortarotti is an award-winning filmmaker with over forty years experience as a producer and director of photography on feature, documentary, commercial, and indie films. He is the recipient of numerous awards including the C.I.N.E. Golden Eagle, a Columbia/duPont, and Sigma Delta Chi for A Death in the Family and Enrique’s Story, narrated by James Earl Jones.