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Exploring ATSC 3.0 - The Next Generation Broadcast Standard

SMPTE Hollywood Section

Thursday, September 28, 2017 from 6:30 PM to 9:30 PM (PDT)

Exploring ATSC 3.0 - The Next Generation Broadcast...

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SMPTE/HPA Members Ended Free  
Industry Professionals (Non-SMPTE/HPA Members) Ended Free  

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Event Details

The Hollywood Section of the Society of Motion Picture and Television Engineers® (SMPTE®), the organization whose standards work has supported a century of technological advances in entertainment technology, will explore ATSC 3.0, the next-generation digital-broadcast standard, at its monthly meeting scheduled for Thursday, September 28, in Hollywood. The event is co-sponsored by the Audio Engineering Society (AES) and the Society of Television Engineers (STE).

Dr. Richard Chernock, chairman of the Advanced Technology Systems Committee’s (ATSC) Technology Group 3 (TG3), will discuss the group’s progress toward finalizing ATSC 3.0 and how the new standard will differ from ATSC 1.0, which currently governs most digital broadcasts. ATSC3.0 features include the latest video and audio encoding technologies to facilitate the delivery of UHD (4K) TV, HDR and wide color, as well as immersive sound and personalized audio.  ATSC 3.0 standard will also enable mobile delivery, hybrid delivery over the internet, interactive apps, audience viewing data and advanced emergency alerts.

“The advent ATSC 3.0 is as significant as the arrival of color TV more than 60 years ago,” said Jim DeFilippis, SMPTE Hollywood section chair. “It will have a profound effect on the way consumers receive and enjoy television content. It will also require fundamental changes to the way that content is produced and delivered. Dr. Chernock has led the development of ATSC 3.0 standards process and his insights will help our members better understand what to expect and how to prepare for the future.”

In addition to his role as chairman of ATSC TG3, Dr. Chernock chairs ATSC’s ad hoc group on service delivery and synchronization for ATSC 3.0. He previously chaired the ATSC Technology and Standards Group (TG1). Additionally, he is the distinguished lecturer chair for IEEE BTS and a member of FOBTV. Dr. Chernock is chief science officer at Triveni Digital, a leader in DTV equipment and solutions. Earlier in his career, he was a research staff member at IBM Research, investigating digital broadcast technologies.

Dr. Chernock is presented courtesy of the Institute of Electrical and Electronics Engineers (IEEE) Broadcast Technology Society Distinguished Lecturers Program.

Have questions about Exploring ATSC 3.0 - The Next Generation Broadcast Standard? Contact SMPTE Hollywood Section

When & Where

Academy of Motion Picture Arts & Sciences Linwood Dunn Theater
1313 Vine St
Los Angeles, CA 90028

Thursday, September 28, 2017 from 6:30 PM to 9:30 PM (PDT)

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