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Topic: Facebook Ads Building a Target Market & Telling a Story
For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.
One way to do just that is to create Optimized Ads targeted at the right audience. Optimized Ads can help you spend your PPC budget wisely and see a positive return on your investment. Drive traffic to your website and Lead Capture sites.
Instructor CJ is a sales and marketing professional with 25+ years experience in title insurance, sales and marketing. She is always looking for unique marketing strategies and creating a niche.
Lunch at Noon
Topic: eXp Explained
Come find about the fastest growing real estate company that is agent owned, cloud based brokerage.
Mike Varrichio is a licensed real estate agent in Texas with eXp Realty operating in the Dallas-Fort Worth metroplex. He entered the real estate business in 2012 primarily to perform residential subdivision development and has developed two residential subdivisions in the Fort Worth suburbs and is currently working on his third. In addition in 2012, he along with his wife Jill, and brother Phil formed VarTex Realty, a boutique real estate brokerage firm where he and Phil primarily specialize in land brokerage, while Jill specializes in residential.
In 1997 Mike founded and was the President and CEO of Global Acceptance Credit Company. The company was recognized in 2011 by the Nilson Report as one of the Top 15 credit card debt purchasers in the United States and in 2009, the company was recognized by ARM Insider as a Top 25 Best Places to Work in Collections. The company maintained an A+ rating from the Better Business Bureau. Previously, Mike was a Division President for Kforce, Inc., one of the largest information technology staffing companies in the United States where he managed 22 offices and over 1000 employees from Texas to the Pacific. Previously, Mike spent four years in information technology consulting for Arthur Young & Company (now Ernst & Young) and he graduated from the University of Texas at Arlington with a degree in Math/Computer Science. In his free time, Mike enjoys playing golf and traveling with his wife Jill. Additionally, Mike and Jill host a Bible study at their home and both operate The First Tee program in their home town of Mansfield.
Rachell Lara bought her first house at 22, opening her eyes on how life changing homeownership can be. After seeing lots of people lose thier substantial pieces of their retirement as a stockbroker during the DotCom era, she decided the best way to help people invest in their financial future was real estate. After all you could live in your asset and make improvement that would increase your equity.
After over a decade in the real estate industry Rachell still has a passion for helping people invest in their future through real estate. Her negotiating skills help her clients get their offers accepted on thier first choice 95% of the time. While her sellers receive on average $33,0000 more than if they listed with the average agent. In addition to helping sellers and buyers she now coaches real estate agents on how to build their businesses.
Mike Varrichio is a licensed real estate agent in Texas with eXp Realty operating in the Dallas-Fort Worth metroplex. He entered the real estate business in 2012 primarily to perform residential subdivision development and has developed two residential subdivisions in the Fort Worth suburbs and is currently working on his third. In addition in 2012, he along with his wife Jill, and brother Phil formed VarTex Realty, a boutique real estate brokerage firm where he and Phil primarily specialize in land brokerage, while Jill specializes in residential.
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