$75

Executive Lunch + Learn: Creating an Account-Based Marketing Plan

Event Information

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Location

The Scale-Up Group, WeWork Tyson's Corner

1775 Tysons Blvd

Tysons Corner, VA 22102

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Event description

Description

Description

Account-Based Marketing, Account-Based Sales, Account-Based Everything?

The question is, are you selling a recurring solution and hoping to land lifelong partners? Then why aren't you intentionally going after them? Do have excessively high cost per lead? Is your Customer Success renewal below 80%? Are your checks to Google outrageously high compared to the payoff? Trying to hack your way into success? Sense there is a better way?

This 90m Lunch + Learn will provide you with what to expect from a migration to an ABM strategy, who needs to be involved and how. We will discuss technology and tactics but mostly we'll discuss the structural shift from a "spray and pray" marketing philosophy and mass cold calling to a refined and aligned plan of acion accross the commercial spectrum from Marketing-SDRs-SEs-Cust Success.

Audience

CEO, Chief Marketing Officer, Chief Commercial Officer, Chief Revenue Officer, VP Sales, Head of Marketing, Head of Customer Success

Participants will learn

  • About other best in class companies employing an ABM strategy

  • How ABM aligns Marketing, Sales, Customer Success and Product teams

  • About the latest tools and technology being used to support an ABM strategy

  • The basics of forming a targeted list, segmentation and messaging

Also Includes

  • Lunch! This event will be catered with gluten free, vegetarian and vegan options available.

  • Presentation materials included

  • Networking

More Details

  • This lunch and learn is what you could call a "taster" of our in-company Workshop offering in this category and is summarized in our Keynote brochure.

Psst - WeWorkers, send us a note on the app and we'll get you a discount code.

This executive luncheon will be in the 5I conf room.


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Date and Time

Location

The Scale-Up Group, WeWork Tyson's Corner

1775 Tysons Blvd

Tysons Corner, VA 22102

View Map

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