Mar

Executing Your DEI Strategy: Connecting with Community

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Event description

A successful cannabis company must connect with its diverse community. What is required for success and how are connections best made?

About this Event

Barriers to entry and inclusion into the cannabis industry limit access to education, capital, and opportunities for advancement faced by women, minorities, LGBTQ+, and people with disabilities.

DEI – diversity, equity, and inclusion – is a key element of success for any company regardless of its industry. It’s a critical element in the cannabis industry and states are requiring DEI initiatives for successful license applications with compliance mandatory. It’s a particularly critical element in the cannabis industry given the racial prejudice rooted in today's federal and state drug policies. No matter the industry, any company with goals for success should include a DEI strategy. Per Nielsen, multicultural consumers have an impressive spending power of $3.2 trillion.

DEI strategy should include a C-suite commitment to implementing best-recruiting practices, improve trainings, and build external partnerships. A workforce with diverse life experiences should mirror the community it serves. Who should direct the DEI strategy?

Tea Pad is hosting a unique virtual roundtable conversation with cannabis industry professionals, DEI experts, and community advocates Dr. Tiffany Bowden, Viridinia Edwards, and Otha Smith moderated by Founder/CEO Jacquie Cohen Roth on how to execute a successful DEI strategy that positively impacts the community a cannabis business serves and how it can create a superior business model. on how to execute a successful DEI strategy that positively impacts the community a business serves and which can create a superior business model.

Tea Pads are famous for their live jazz and provocative conservation on how to achieve equity in the cannabis industry. We can't safely be together yet but we can continue to build our advocacy community to ensure that the cannabis industry provides equal opportunity for all - no matter gender or race. During our inaugural virtual Tea Pad, one-on-one networking in our virtual space with the live jazz and the thought-provoking conversation that Tea Pad is famous for.

Refund Policy: No refunds are offered instead, 100% of the ticket less fees will support The Tea Pad Grant Fund or The Tea Pad Scholarship for Black Entrepreneurship at Morgan State University.