ATSC 3.0 has been described as the future of broadcast, it brings together advanced technologies in the physical, transport, application and runtime layers of the broadcast system, delivering the best of streaming, such as 4K video, to over-the-air delivery.

Industry experts will be joining us to discuss the imminent ATSC 3.0 roll-out in the United States. We'll be exploring ATSC 3.0 technology in detail, the formula for successful deployment, what challenges may lie ahead and the solutions to those challenges.

Confirmed speakers include:

• Madeleine Noland, President, ATSC

• Brian Markwalter, Senior Vice President of Research and Standards, CTA

• Lynn Claudy, Senior Vice President, Technology at NAB and ATSC Chairman

• Anne Schelle, Managing Director, Pearl TV

• Frode Hernes, Senior Vice President, Vewd

Join us from 8am for coffee and breakfast, before the seminar begins at 8.30am.