Establishing a Center of Content Excellence: An Overview + Top Tips

Your standards for content are higher. The demands on your content are greater. How will you rise to these challenges so content is more aligned, consistent, and effective across your organization this year and beyond?

A style guide isn’t enough. AI isn't a panacea. Our new content world calls for a new approach—a content center of excellence. A dedicated unit with concentrated expertise, playbooks and templates, and a governance committee.

We’ll cover

• An overview and benefits of establishing and using a CCE
• Typical elements of a CCE
• How to get started and ways to deliver a CCE
• Activities to start planning your CCE
• How to modernize your CCE

All registrants will receive a recording, a copy of the slides, and an exclusive discount on Content Science Academy. Live attendees will have the opportunity to ask questions and a chance to win a copy of the new third edition of The Content Advantage, the top-rated book by Content Science President Colleen Jones.

Sample from CCE webinar.

About Colleen Jones, MA

A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, an award-winning firm where she has advised or trained hundreds of the world's leading organizations to become content Jedis. She has worked with many of the Fortune 50 such as Dell, The Home Depot, Elevance Health, and AT&T to define and execute winning content strategies. Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit, also a member of the Future 50.

As the author of The Content Advantage (third edition) and a top expert on LinkedIn Learning, Colleen's courses and books have reached hundreds of thousands of professionals around the world.

About Christopher Jones, PhD

Christopher is Vice President at Content Science, where he contributes to their independent research and proprietary data about content effectiveness. Previous to joining Content Science, he served as the Director of Performance and Evaluation at the Centers for Disease Control and Prevention (CDC).

Christopher has led diverseresearch and data analysis for Content Science's independent projects as well as for Fortune 50 companies such as The Home Depot and UPS.