Just because your application or software is usable doesn’t mean people will want to use it. User experience (UX) and User Interface (UI) design are key to customer acquisition and can even influence investment opportunities.

Don’t let bad customer experience and design shroud your great idea and doom your startup/MVP before you even get off the ground.

This panel will explore the threshold for a “minimum delightful product,” and will talk about how to factor in experience and design to increase your odds of overall success.

This event is part of the Product & Design Track at Startup Boston Week 2019. And is perfect for companies in the Idea Stage.

Our Speakers

Lara Cavezza - Product Design Manager, ezCater

Before joining the ezCater team and Ladies that UX Boston as a Co-Organizer, Lara was the Lead UX Designer at Startup Institute and the Product Manager at CrowdWorks, where she managed developing and designing e-learning products which helped acquire 500+ users in the first month.

Aaron Sherman - CEO & Founder, Storyboard That

Aaron is the founder of Storyboard that, a platform that empowers users to create storyboards and graphic organizers. Before starting Storyboard That, Aaron was a founding member of Vistaprint's new business unit is Sydney, where he helped to create and drive their Japanese strategy.

Layla Lynn - Chief Product Officer & Co-founder, AceUp

At AceUp, Layla leads and manages the development of their principal product, and is responsible for continuously optimizing and testing all aspects of AceUp products, including platform UX for all user groups, service UX, and codebase efficiency. Before starting AceUp, Layla was the VP of Product Management at QuikForce, where she collaborated with the business, engineering, and marketing teams to create product features, specs, roadmaps and timelines.

Moderated By:

Katie Langerman - Senior UI/UX Engineer, CarGurus

In addition to working at CarGurus, Katie is also the Boston Chapter Co-Organizer of Ladies that UX Boston, a group of women working in the user experience design and product design fields who support one another.

This is a Startup Boston Week event.

Startup Boston Week is a free, five-day series of events celebrating, educating, and connecting entrepreneurs in Boston. Taking place from September 1620th, 2019 Startup Boston Week brings entrepreneurs, company leaders, innovators, and industry experts together to foster collaboration and fuel growth in Boston's startup ecosystem.

Thank you to our event partners!

About Matter:

Matter is a Brand Elevation Agency unifying public relations, social media, creative services, and search and digital marketing into strategic, content-rich communications campaigns that inspire action and build value. With 15 years of experience working with companies ranging from startups to large enterprises, we understand the fast speed and challenges inherent in marketing a new brand. Whether you’re building a business or growing a brand, we can help you achieve the success you deserve.

About CIC Boston:

One of Boston's largest innovation communities, CIC provides office and coworking space, and supports a variety of important programs in Boston's startup scene including Venture Cafe, District Hall, and MassRobotics.