ENLIGHTENMENT: How to Apply the Taylor Swift Business Model to Your Life

ALL AGES

A talk (and singalong!) with economist Crystal Haryanto, a hardcore Swiftie who has written the first scholarly book about Taylor Swift .

By California Groundbreakers

Date and time

Location

Ruhstaller BSMT

726 K Street Sacramento, CA 95814

Refund Policy

Refunds up to 2 days before event

About this event

Event lasts 1 hour 30 minutes
ALL AGES

Hi, this is Vanessa, your ENLIGHTENMENT host.

Spend your Friday evening with cold refreshments, live music, and a deep dive into information about pop culture’s most magnetic force.

After starting a business course at UC Berkeley titled "Artistry and Entrepreneurship: Taylor's Version", economist Crystal Haryanto now has written the first scholarly book about Taylor Swift from the perspective of a hardcore fan. Interweaving disciplines of business, policy, psychology and economics, The Glory of Giving Everything examines the star’s billionaire-level career through a lens that is both sharply analytical and poignantly human. It’s geared for entrepreneurs, marketers, influencers and fans alike who want to glean insights from one of the most iconic figures in both entertainment and business.

Join me for a conversation and guitar singalong with Crystal. Whether you're a lifelong Swiftie or new to her world, you can learn a lot, both personally and professionally, from this superstar that’s adaptable to your life. From songwriting craft, marketing savvy, and innovative decisions to hot takes, personal predictions and juicy stories—no topic is off the table!

We’ll have Crystal’s book available for her to sign and for you to purchase.

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Ruhstaller BSMT has a variety of beers on tap, as well as wine, kombucha and N/A beverages. Please feel free to BYO food.

Transportation Options include:

* Hourly street parking meters along L Street

* Covered/outdoor parking garages on L Street/Kayak Alley between 7th and 8th Street

* City garages: Capitol Garage at 1129 10th St. and City Hall Garage at 917 10th St.

* Light rail transit: Ruhstaller is super close to stops on the Blue, Green and Gold lines

For more information about ENLIGHTENMENT and about California Groundbreakers, go to californiagroundbreakers.org

Frequently asked questions

What are my parking options?

The nearest parking lots, both covered and uncovered, are half a block from Ruhstaller's, on L Street between 7th and 8th Streets. Less-expensive parking are at the city-owned garages nearby: 1) Capitol Garage at 10th and L Streets; and 2) and City Hall Garage at 10th and I Streets.

Is the basement accessible?

Yes, besides the stairs, there is a small elevator near the entrance that goes to the basement.

Are there any food options?

Three restaurants very close to Ruhstaller's that you can dine in/ order takeout are: 1) Koja Kitchen at 732 K St; 2) Kodaiko Ramen at 718 K St; and Beach Hut Deli at 711 K St (on Ali Youssefi Square)

Organized by

California Groundbreakers

We're a civic-engagement, community-focused organization putting together panels, interviews, discussions and events focused on cool people doing groundbreaking things and possibly causing earth-shattering change in California and beyond.

These are not your typical seminars held in Sheraton Ballroom C. Consider them "cocktail conversations." We host regular events in fun, lively spaces around Sacramento for California's innovators to talk about what they're doing. And there's always great beer, wine and libations on hand.

Come, listen, ask questions, mix and mingle with other interesting people, and get inspired to make your own change.

$0 – $7.18