Propellant Ventures is pleased to provide an engaging virtual discussion to talk about the growing interest in ParentTech. We will kick-off the event with a Breakout Room so attendees can get to know one another. Make sure to dial-in at 3pm CST. Zoom dial-in instructions below.

Agenda

3:00-3:20pm: Check-In / Breakout Room

3:20-4:00pm: Panel Discussion

4:00-4:30pm: Open Discussion

Parenthood in the US represents more than a $1 trillion market. The dominant spending categories are for essentials: food, transportation, education, healthcare (reproductive, maternal, pediatric, adolescent…), and clothing. Even beyond these categories, parenthood is vast: from nursery gear, to coordination tools, to entertainment.

Innovation in ParentTech (technology designed to support and enhance parenting) has seen significant growth in recent years, driven by advancements in areas like AI, IoT (Internet of Things), health tech, and mobile apps. Until recently, ParentTech was unrecognized in the startup landscape, existing on the fringes of more visible verticals like Digital Health, EdTech, and FinTech. In fact, ParentTech startups raised $1.4 billion in venture capital in 2021.

Innovation in this sector benefits parents and children, from better health outcomes, greater financial literacy, smoother caregiver coordination, improved nutrition, and more affordable childcare. Some key innovations and trends shaping parent tech today include Smart Baby Monitors, Health and Wellness Tracking, Parental Control Apps, Smart Home Integration, AI-Powered Parenting Assistants, Education and Cognitive Development, Subscription Services and On-Demand Care, Digital Parenting Communities, Mental Health and Mindfulness for Parents, and Augmented Reality (AR) and Virtual Reality (VR).

Join us for an engaging discussion with experts, entrepreneurs, and investors to discuss the innovation of ParentTech.

Malvina De Salvo, Founder & CEO, Plateful

Malvina is a seasoned healthcare professional with over 20 years of experience, rising to a director role by age 32, where she led four functional teams and managed a staff of 75, significantly improving key performance metrics. A two-time founder, published author, Malvina successfully ran her own online retail business, ranking in the top 10% of Amazon sellers. Now, as the founder of Plateful, she channels her passion by empowering families with nutrition literacy to foster healthy eating habits in children. Inspired by her own child’s struggles with picky eating and poor growth, Plateful's gamified platform provides nutrition literacy through its engaging content and device. Her healthcare background, experience as a mother and e-commerce expertise drive her vision for innovative solutions that make a lasting impact on childhood health.

Olivia Rutman, Founder and CEO, Kids Care Finder

Olivia spent 15 years in the banking industry with Wells Fargo before taking the leap of faith to leave to start her own tech company. In banking, Olivia held a number of different roles across in sales, leadership, and enablement, and is well versed in both Retail and Commercial Banking. Half of her banking career was spent on a sales enablement team helping build solutions to large problems within the sales organization. That experience, coupled with her struggles as a working mom to find childcare and other activities for her kids, gave her the skills and passion needed to launch Kids Care Finder, a revolutionary marketplace helping make life much easier on parents and care providers. Kids Care Finder connects parents with all the childcare, activities, and service providers kids need from birth to grown in ONE place.

Donald Scott II, Co-Founder & CTO, PiggyBack Network

Donald is an innovative entrepreneur with 30 years experience creating ideas and implementing solutions that solve every day challenges. His passion for education and equitable access to future opportunity, along with his information technology background, have found the perfect union in his role as co-founder and Chief Technology Officer at PiggyBack Network, a carpool marketplace that helps busy local parents schedule shared rides for their active kids.

Zoom Dial-In Details
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Meeting ID: 891 2525 7836
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Empowering Parents in a Tech-Driven World