$497 – $997

Email Marketing Secrets: 2020 Workshop

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University of Massachusetts Club

1 Beacon St

32nd Floor

Boston, MA 02108

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Refunds up to 30 days before event

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Double—Even Triple—Your Publishing Revenue with the Email Marketing Secrets: 2020 Workshop

How to Run the Most Successful Content-Driven Email Marketing Program

Download the brochure for a detailed agenda and more information

  • WHAT: If you own or operate a content-driven business that relies on email marketing to generate revenue, this THE event for you and your colleagues.

  • WHEN: May 20-21, 2020 (Claim your spot, and sign up now!)

  • WHERE: University of Massachusetts Club in Boston, Massachusetts

  • WHY: Because effective email marketing is key to success in any publishing operation and is fast-changing—keeping up with current trends can be a full-time job! This email marketing secrets event will deliver practical how-to tips and strategies for boosting revenue from email.

Email Marketing Secrets is a world-class workshop about running a powerful email marketing program that will help grow your publishing business’s revenue and profits.

This two-day email marketing secrets workshop is strategic and tactical, a very effective way to master all aspects of email marketing—learn all the secrets and, upon successful completion of this workshop, you’ll be certified for your email marketing knowledge and expertise as a “Mequoda Email Marketing Master”!

Our Email Marketing Secrets: 2020 Workshop is about busting all the myths out there that can derail your email marketing program—or can even destroy it:

  • Myth #1: Email is an outdated form of communication and is dying.

  • Myth #2: Your customers are annoyed to get email from you.

  • Myth #3: Your customers get really annoyed if you contact them more than once/day.

  • Myth #4: The only way to boost revenue and performance is to develop totally new messaging every time you send email to customers.

  • Myth #5: You don’t need to worry about list hygiene, as long as your email messages contain easy-to-use unsubscribe links.

Where do I start, to explain how these common myths about email are exactly that—total myths?

If you’re running any online publishing operation, email communication is key to your success—“email is dead or dying” headlines are unfounded, as we’ve seen total email users increase year after year, and that trend is expected to continue in the years ahead. Vast majorities of consumers and professionals prefer email communication for lots of things like engaging with brands and content and purchasing products or services.

Fears of SPAM have spawned myths about using email to contact your customers regularly and often. When you deploy an opt-in strategy that confirms and qualifies your email customers in the first place, you can be assured that your list is full of self-identified interested people!

Email comes with many challenges, too, and message fatigue can happen (as with any marketing messages through any channel).

When you suffer email messaging fatigue, you can freshen your messages with variable copy, new subject lines, new offers, different images and graphics, or even a new or different email “from” display name. You should always have plans for new copy development so you can test new approaches, but your email communication strategy doesn’t have to be about completely new messages every time—in fact, content repurposing has been a key publishing strategy even before the Internet!

And one of the persistent myths about email lists is that simply offering unsubscribe links in your email messages is all you have to do to ensure a clean list—think again! You should be monitoring your in-box delivery rates by email platform; measuring the length of time non-openers stay on your email file and acting accordingly; and blocking or regularly cleansing your list of known SPAM accounts.

Yes, email communication for your publishing operation is not uncomplicated—and that’s why you should attend our Email Marketing Secrets: 2020 Workshop! You’ll learn every secret about email marketing and get full certification of your knowledge and expertise when the workshop is over.

Agenda for the Email Marketing Secrets: 2020 Workshop

This two-day email marketing secrets workshop is strategic—and it’s focused and practical, too. You’ll leave this event with tons of new ideas for boosting revenue from email campaigns—specific things you can put in place right away. And you’ll have a comprehensive best-practice checklist about how to enhance your overall email strategy for ensuring continuous success.

Here is the agenda, with brief session descriptions, for the Email Marketing Secrets: 2020 Workshop:

Wednesday, May 20, 2020

9:00-10:30 a.m.: Content-Driven Email Marketing Essentials

This session will focus on key overall concepts—such as contact frequency and the relationship between premium and preview content—that drive a successful email marketing program. Learn how one of our clients switched from a basic batch-and-blast email approach to a content-driven approach, and then realized remarkable revenue gains from email campaigns—a quadrupling of online revenue in a 12-month period!

10:30-11:00 a.m.: Networking Break

11:00 a.m.-12:30 p.m.: How to Build a Large and Engaged Email List

In this session, you’ll learn how to use organic and paid programs to build an audience that is five or even 10 times the size of your largest paid subscription audience. You’ll also discover how a simple Internet portal is the key to online audience development—and the many and diverse ways in which it can be leveraged to build a large and loyal email list. And you’ll learn exactly how to plan and execute an effective and ongoing list-hygiene program that ensures you keep a good email reputation.

12:30-1:30 p.m.: Networking Lunch

1:30-3:00 p.m.: Boosting Email Revenue with Content-Focused Campaigns

Learn the difference between a content-driven email marketing program and one that only focuses on pushing out sales messages. You’ll take a deep dive into the essentials of developing, managing, monitoring, and measuring an effective content-driven email marketing program. Get samples of email “Previews” and learn how to structure powerful email previews in 3 easy steps—so you can create your own versions for your content!

3:00-3:30 p.m.: Networking Break

3:30-5:00 p.m.: The 7 Most Successful Email Marketing Frameworks

Learn about these 7 essential frameworks and how they can be adapted, improved, and tested in conjunction with landing pages and other offer-related marketing. Why reinvent the wheel when there are proven frameworks like these that can work for a wide variety of products and offers?! Included in this session are how to craft the best subject lines and strategies for running sale and engaging survey campaigns.

5:30-7:00 p.m.: Networking Reception

Thursday, May 21, 2020

9:00-11:00 a.m.: Best Practices for Six Sigma Email Campaign Management

Six Sigma is a disciplined, data-driven approach for the continuous improvement of any product, process or service. When applied to email and direct marketing, it seeks to continuously remove the weakest performing campaigns and replace them with better performing campaigns. Learn how to use a Six Sigma framework to plan, execute, and analyze an ongoing series of email marketing campaigns that will uncover the most profitable way to market your content. Discover this through case studies from publishers who are actively constructing and testing offers using price, term, and incentives to maximize their digital revenue.

11:00 a.m.-12:00 p.m.: Roundtable Q&A Session and Wrap-Up

In this final session, you’ll have access to the Mequoda team of experts to get answers to your burning questions. We’ll make sure all your questions on email marketing are answered before you leave—everything from email testing, product pricing and contact frequency to list hygiene, vendor selection, and legal compliance—all from a base of clients that sends nearly half a billion email messages per year.

If you already know that this event is for you, sign up right now while seats are still available. Register for the Email Marketing Secrets: 2020 Workshop—we look forward to issuing you full certification as an “Email Marketing Master” upon your successful completion of this workshop!

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Date and Time


University of Massachusetts Club

1 Beacon St

32nd Floor

Boston, MA 02108

View Map

Refund Policy

Refunds up to 30 days before event

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