Email Marketing Mastery: Strategies to Engage and Convert

In the fast-paced world of today's business environment, effective communication is key to building relationships and driving growth. This workshop delves into the State of the Art (and science) of email marketing, offering entrepreneurs and established businesses actionable strategies to enhance prospect engagement and conversion rates.

Key Takeaways:

• Crafting Compelling Content: Learn how to write emails that capture attention and drive action.

• Segmentation Techniques: Understand how to segment your audience for personalized messaging.

• Automation Essentials: Discover tools and workflows to automate your email campaigns efficiently.

• Analyzing Metrics: Gain insights into key performance indicators to measure and improve your email marketing efforts.

• Leveraging AI: Create a team of custom AIs to increase your marketing productivity.

• Avoiding Common Pitfalls: Identify and steer clear of common mistakes that can hinder your email marketing success.

Whether you're launching your first campaign or looking to refine your existing strategy, this session provides the insights and tools to elevate your email marketing game.

Event details:

• This is a full morning session starting with breakfast, coffee, and networking at 8AM
• Program begins at 9AM, with two coffee breaks
• Attendance is limited to 30 participants
• We'll assemble in an intimate board room setting
• Bring your computer to participate in the exercises!

You will gain insights and communications techniques that can be implemented right away.

Make sure that your message is getting through to your email audience, REGISTER TODAY.

MEET OUR PRESENTER

Jeanne Jennnings, Founder and Chief Strategist

Email Optimization Shop

Jeanne Jennings is a leading authority in email marketing strategy and optimization, with a proven track record of turning email programs into high-performing, revenue-generating channels. As the Founder and Chief Strategist at Email Optimization Shop, Jeanne partners with growth-minded organizations to drive measurable results through smarter, data-driven marketing.

With more than two decades of experience, Jeanne brings a sharp strategic lens and practical insights from managing digital campaigns across industries including B2B tech, SaaS, consumer brands, travel, and nonprofits. Her approach goes far beyond opens and clicks—focusing instead on the metrics that matter most for entrepreneurs: conversions, retention, and long-term ROI.

She also serves as General Manager of Only Influencers, the original community of email marketing professionals, and is Programming Chair for Email Innovations World, a leading industry conference spotlighting cutting-edge tactics and tech in email marketing.

Jeanne is a dynamic, in-demand speaker who has presented at dozens of events across North America and Europe. When she’s not optimizing email campaigns or on stage, Jeanne teaches in Georgetown University’s Master's in Integrated Marketing Communications program—where she helps rising professionals develop their strategic chops. And yes, she’s a serious hockey fan.. Let’s go Caps!

MANY THANKS TO OUR HOSTS - SHULMAN ROGERS

Shulman Rogers is a full-service law firm with over 100 attorneys, offering strategic solutions for businesses, individuals and families. Our corporate services cover business planning, mergers and acquisitions, securities, employment, intellectual property, government contracting, tax, cybersecurity and corporate governance.

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Only one Sponsorship slot is available for this event. Send an email to Hank Dearden (hankd@iiid.com) for details and we'll get back with you right away.