Our “Elements of Entrepreneurship” introduction to entrepreneurship course is a 4-part webinar series. It consists of a multi-layered learning experience that demystifies the process of taking a business from ideation to launch to growth. Through a mix of moderated training, interactive discussions, and assignments, you will learn how to transform a good idea into a sustainable business venture.

Course 1: Building A Strong Business Foundation

What to consider before starting a business.

By the end of this course, participants will be able to:

Identify your inspiration for starting a business.
Distinguish characteristics of successful entrepreneurs.
Explore market feasibility of your business idea.
Describe options to cover startup expenses.
Understand how MWBC can support your business dream.

Course 2: Creating Your Business Blueprint

How to create an effective business design.

By the end of this course, participants will be able to:

Explain a problem in the marketplace that your business solves.
Begin to articulate the business’s target market, competitors, and unique selling proposition.
Recognize key financial documents needed during business startup.
Identify operational considerations for starting the business.
Determine when and why businesses need a business plan or pitch deck.

Course 3: Launch Your Business

Knowledge, skills, and strategies needed to open for business.

By the end of this course, participants will be able to:

Compare characteristics of common business structures and determine the best choice for your business.
Recognize factors that impact the business’s name.
Locate state and local resources to pay taxes and obtain professional or organizational licenses for the business.
Register a business in the state of Maryland.
Identify professional experts, organizations, and operational systems to support your business launch.

Course 4: Business Development Strategies

Strategies to successfully expand your business.

By the end of this course, participants will be able to:

Describe your ideal client.
Identify components of successful unique value propositions and business brands.
Discuss strategies to expand your network of clients.
Express a vision for your business’s future.

Elements of Entrepreneurship: 4-Part Webinar Series