E-Commerce Masterclass with Oliver Spark and Chris Simpson

Come along to our virtual E-Commerce Masterclass with Sweet Analytics Founder Oliver Spark and Entrinsic Consulting Founder and Business Advisor Chris Simpson on Thursday, 18th December 2025 9am - 11am.

Oliver converted from an accountant, to marketing, to retailing, and started Sweet in 2018. He was formerly Managing Director of The White Company, and as an early adopter of multi-channel oversaw the company's growth from £6m to £50m in the 2000s.

He passionately believes that a clear understanding of customer and marketing metrics is the key to success in e-commerce.

Chris is the Founder of e-commerce advisory business Entrinsic Growth, helping founders, boards and their teams to grow more profitably and build on their existing capabilities. Previously CMO and Digital Director at more2, and having held CMO roles at Glasses Direct and AVADO, Chris brings a wealth of experience from a career building digital-first brands.

They will be running this session on how to approach your growth for 2026 and the lessons your Q4 data can teach you to set you up for success in the New Year.

Topics to cover include...

• What metrics you should be prioritising and how to make the most effective use of your data
• Applying the 5 levers of growth for retailers (the same approach used to scale The White Company!)
• Weighing up discount strategies vs profitability

This is a relaxed, informal session - so come along, hear how other brands are scaling online, and ask as many questions as you wish!