ABOUT DISCUSSION

In eCommerce, there are a plethora of metrics that you're able to track.

• Want to know how many people are converting and at what cost per acquisition? There's a metric for that.

• Want to know what percentage of impressions you're receiving on a given keyword you're bidding on in Google Ads? There's a metric for that.

In this session, we'll be focusing on the metrics that matter. The metrics that have a direct impact on your bottom line, and the data points that will help you make better decisions. We'll also be looking at what vanity metrics to avoid harping on so as to not get distracted by the goals of your website and business.

Join South Florida Tech for our inaugural marketing peer group discussion!

ABOUT SPEAKERS

Samuel Quincy Edwards is a 10-year marketing veteran and current Chief Marketing Officer for seo.co with experience working for both in-house marketing departments and agencies. His experience ranges from SEO and paid search marketing to content strategy and reputation management and user experience and data analytics. Working with companies such as Crayola, Duncan Hones, and eBay (among many other noteworthy clients), Sam has been able to tackle the needs and requirements to drive awareness, growth, and substantial return on investments

Dov Quint, Co-Founder and President of MyPhoto, an innovative direct-to-consumer photo printing company whose mission is to make it easy and fun to turn your digital photos into physical photo products, Dov oversees the product and sales initiatives across a broad spectrum of areas including Marketing, Technology, Customer Service, and Manufacturing.

ABOUT OUR *NEW* PEER GROUP

The eCommerce & Marketing Peer Group includes leaders from the marketing technology industry such as eCommerce, digital marketing, social media and content marketing. Our criteria to join:

• You’re a C-Level, Vice President, or Director.
• Company is headquartered in South Florida.
• Unique Speakers & Networking

CHAIR: Samuel Edwards, Chief Marketing Officer @ seo.co

CO-CHAIR: Dov Quint, Founder @ MyPhoto

Our this month's eCommerce & Marketing Peer Group Kick Off will be opened to the public. Our upcoming events will then be South Florida Tech Members-Only to ensure we have the right group of leaders a part of our Peer Groups.

Interested in joining? Become a Member Today!