Driving GTM Success Across the Product Lifecycle

Go-to-market strategy isn’t a one-time launch checklist—it’s a continuous, cross-functional effort that evolves as your product grows. Whether you're building your first MVP or scaling a mature product, aligning product, marketing, and customer strategy is key to driving adoption and long-term success.

Join us for a tactical conversation with product and marketing leaders as we explore how GTM strategies shift across the product lifecycle—from introduction and growth to maturity. You’ll hear firsthand how teams navigate alignment, iterate on positioning, and balance market insights with product vision.

We’ll dig into questions like:

• How should GTM strategies evolve from launch to maturity—and what signals tell you it's time to pivot or scale?
• Where do product, marketing, and strategy overlap—and how do teams align around messaging, insights, and ownership?
• What early tactics or experiments help validate positioning and demand?
• How do you balance long-term vision with market feedback when shaping GTM?
• What metrics matter most to track GTM success across teams?

Agenda
6:00 PM – 6:30 PM | Check-in & Networking

Grab a drink, meet fellow attendees, and connect with industry professionals before the event kicks off.

7:00 PM – 8:00 PM | Discussion & Q&A

Hear directly from product and marketing leaders as they share real-world tactics for launching, scaling, and refining go-to-market strategies across the product lifecycle. We'll cover everything from early positioning experiments to scaling efforts and aligning across teams. Bring your questions—this will be an interactive session! Bring your questions for a lively Q&A!

8:15 PM - 9:00 PM | Post-Event Networking
Keep the momentum going! Stick around to share takeaways, spark new ideas, and build relationships with LA’s product community

Location:

We’re also securing a fantastic venue in Santa Monica—details coming soon. Save the date and get ready for an evening full of actionable advice, networking, and career-boosting strategies!

Panelist Line Up:

• Paul Ngan, MBA | LinkedIn - Product Marketing Lead - Everyset
• Winston Vakunta | LinkedIn - Global Product Marketing Lead - A leading Global Dating App Company
• Adriana Lipsztein| Head of Marketing - AirTasker.com

Paul Ngan is the Product Marketing Lead at Everyset, a platform transforming casting and payroll for TV and film productions. He’s built go-to-market strategies for both new products and established lines at companies like Articulate and Cornerstone OnDemand. Passionate about product marketing, he also serves as an LA ambassador for the Product Marketing Alliance.

Winston Vakunta is a Global Product Marketing Lead at one of the world’s most iconic dating apps, where he drives go-to-market strategies, global campaigns, and product adoption across key markets. With a deep background in brand and growth marketing, Winston brings a strategic lens to storytelling, cross-functional collaboration, and launching products that resonate with diverse audiences worldwide


Adriana Lipsztein is a seasoned marketing leader with a track record spanning high-growth startups and global brands. As Head of Marketing at Airtasker, she leads go-to-market strategies for the company’s U.S. expansion, including a city-by-city rollout tailored to local community dynamics. Adriana partners closely with product and engineering teams to quickly launch market-specific features and elevate the user experience with AI-driven enhancements. Previously, she held leadership roles at companies like Landing International and Frilly, bringing a cross-functional lens to storytelling, media relations, and GTM execution.

This event is perfect for product managers, product marketers, content strategists, growth leaders, and community builders looking to stay ahead of the curve.

🎤 Expect real stories, tactical insights, and a glimpse into the playbooks of those pushing boundaries in GTM.