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DON'T PANIC! How Brands Can Thrive in Chaos (Part 2)

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The second of two online events from the British Brands Group offers insights on how brands can respond to this fast-changing world.

About this event

This event will explore how brands may be affected by the shifts and changes in how we live our lives, our values, what is precious to us, the way we work and how we relate to the products and companies with which we transact.

These changes are still forming and evolving – what is permanent and what will dissipate? What are the constant threads, the things that endure and hold value for us over time? How is behaviour changing? What is becoming less important to us? Which preoccupations are increasing, such as care for ourselves and for the planet? What is new? What influence is technology having and likely to have?

Most importantly though and the focus for this event, what is the impact of all this on and for brands? How do they best resonate and connect while being distinctive and what are the watchouts?

Chairman: Rita Clifton CBE, Deputy Chair, John Lewis Partnership

Panellists:

Chris Binns, Joint Chief Strategy Officer, MediaCom

Kerry Cavanaugh, Business Unit Director, Mars Wrigley

Richard Chataway, CEO, BVA Nudge Unit

Amelia Harvey, Co-founder, The Collective

This event is being organised in support of the Museum of Brands, Notting Hill, which re-opens on 21st May after closure due to the pandemic. Tickets are available in return for a donation to the Museum. Minimum donation: £1. Those donating £10 or more will be eligible for a free annual pass to the Museum. All proceeds after the Eventbrite fee go to the Museum of Brands.

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Organizer The British Brands Group

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