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Don't Ask Your Mom: How to Validate Your Idea

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Looking for pro tips on How to Validate Your Idea? HCDC and Kelly Berry will teach you to perform product research like a pro.

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Many people ask only those they trust for the insights they need to launch new products. They ask friends, family, and, especially, mom! Conducting consumer research and validating your products by staying within your familiar, friendly network is insufficient. It's a recipe for product failure because you're more likely to hear only the good and not the reality. Join HCDC on Wednesday, October 20th for a FREE Virtual Conversation on How to Conduct Customer Research the right way! By attending "Don't Ask Mom: How to Validate Your Idea" you'll walk away with actionable insights that can be put to use for your business immediately. The session is from 12:30 pm - 1:30 pm on Zoom.

What You'll Take Away

HCDC is working with Kelly Berry, an expert market researcher to help you make better product development decisions. Kelly will tell you that you should just ask mom for her opinion. She'll equip you with tips on how to conduct primary and secondary research with your customers. Plus, she'll talk about how to test your hypotheses with the right questions and discussion. You'll walk away far more capable at being able to continuously discover your customers' needs, a critical skill for any business, regardless of size.

Kelly Berry - A Highly Experienced, Expert Researcher

Kelly is a highly experienced researcher and entrepreneur. She is the owner of ResourceAbility, LLC and Learn Start Grow LLC. She has been working with start-ups and small business owners since 2005, offering market research, business planning and strategic planning services. She is a trained and licensed CEO Peer Group facilitator, running several groups in Wisconsin.

She is also a certified Market Research Specialist and a Strategic Research Team Leader for the National Center for Economic Gardening and the Wisconsin Center for Business Intelligence.

She taught a class called “Developing New Products and Services” for the UW MBA Consortium for 7 years and has taught several different classes in the College of Business at UWEC. Kelly was the Western Wisconsin Businesswoman of the Year in 2018, and the Outstanding MBA Faculty Member in 2014.

HCDC > A Top-10 Public Incubator and Innovation Resource

HCDC helps serious entrepreneurs build sustainable businesses. It's one of the Top-10 Public Incubators in the world. HCDC offers a range of programming, resources, and connections to help businesses prove their products, grow sales, raise capital, and make valuable business connections.

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Organizer HCDC Inc.

Organizer of Don't Ask Your Mom: How to Validate Your Idea

Established in 1983, HCDC, Inc., helps build businesses and promote job creation in 3 simple ways: businesses incubation, business lending, and economic development services. HCDC has nurtured over 300 resident companies, financed over $1 Billion in projects and helped attract and create tens of thousands of local jobs. 

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