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Do we need to Fix Programmatic?

addictive Ltd

Monday, October 19, 2015 from 8:00 AM to 12:30 PM (BST)

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Early Bird Ended £199.00 £0.00 £39.80
Standard Ended £249.00 £0.00 £49.80

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Event Details

We see explosive growth in Programmatic (we estimate a quarter of all UK ad spend is now programmatic) but a real lack of understanding amongst many brands. And the market is cluttered and ripe for consolidation. So what should a brand do to take advantage of this evolutionary shift?

This morning session is designed to de mystify the space with leading players sharing their experience. We’ll open with some scene setting  - a live Mobile Fix from Simon Andrews. Then we have a series of 15 minutes sessions that focus on particular aspects of the space. And we’ll then have a panel where we get into the key issues and take questions from the audience.

There will be no sales pitches, as little jargon as possible and no three letter acronyms. Just smart people sharing their experience and helping us all better understand the opportunity – and how to best unlock that opportunity

We are still confirming speakers but we forsee;

A leading brand talking about their success using programmatic to drive brand metrics.

A major publisher talking through how they are embracing this new way of trading

A leading Agency player sharing their best successes

 A research company looking at how they can measure brand effect – and even pre test creative

A review of the opportunities for adaptive creative

Full details here on the event site

Have questions about Do we need to Fix Programmatic?? Contact addictive Ltd

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