Now that digital is the default method of communication, the web is everyone’s job. Learn to create effective content for your website, social media, and email newsletters.

This 1-day workshop will provide participants with tools, tips, and tricks for creating content that gives users what they want and helps achieve business goals. We’ll cover technical aspects of digital content as well as how to write useful, usable, and findable content.

What you’ll learn

Participants will learn principles of digital writing and practice them with lots of exercises using their own content. We allow time for questions and discussions. Progressive exercises through the day will result in a newly re-written web page or email.

We’ll focus on the aspects of writing for engagement.

How to write so readers can get information or complete a task quickly
Techniques for writing conversationally and persuasively
What search engines look for and how to create web pages that are findable

After this course, you will be able to:

Think from the user's point of view to create user-centric and goal-oriented content
Write for easier reading on screens
Create findable and usable content that is focused on user task completion

Space is limited to allow for individual attention throughout the day.

Who should attend

You should attend if you

write copy for websites
send official email communications
are new to digital writing
want to learn how to create user-centered content
want to write better web copy or send email communications for your organization

What people have said

“Carrie couples usability and SEO tricks with web content best practices to help you create engaging, findable content that meets your goals.”
-- Courtney, American Society for Microbiology

Digital Writing Workshop

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