Course Curriculum: Cohort 1.0

The program is delivered in a hybrid setting, with 50% of the sessions online. Learners will be assigned live accounts/brands to execute various digital marketing concepts they are introduced to throughout the course. Business owners attending the system can work on their business accounts as a live project.

The below content may be changed or edited based on the attendees of each cohort to make the session relevant to the business or individual needs of the learners.

Last update: Jan 21, 2023

Attendees are requested to carry a laptop or Tablet during the session.

Week 1: Introduction to Digital Marketing

Overview of digital marketing and its importance for businesses
Key concepts and terminology in digital marketing
Setting digital marketing goals and objectives
Basic tool kit for a digital marketer
Hands-on exercise: Creating a personal website, Using marketing automation to create content

Week 2: Content Marketing

Understanding customer lifecycle
Understanding the role of content in digital marketing
PPC Approach: How to make and design content for your business or personal brand
Optimizing content for search engines and social media
Hands-on exercise: Create a blog post or other piece of content and optimize it for search engines and social media,Use design tools to create graphics or video content and Using AI tools to make content