Who should attend this course?

This course is ideal for beginners, small business owners, and professionals looking to enhance their Internet marketing skills, including SEO, social media, branding, and lead generation

Are there any prerequisites?

No prior knowledge or experience is required. The course is designed for anyone interested in learning the fundamentals of Internet marketing

How long is the course?

The course is a 1-day program that provides a comprehensive overview of Internet marketing techniques and practical strategies.

Will I receive any certification?

Yes, you will earn a Course Completion Certificate and receive 8 credits upon completing the program.

What topics will be covered?

Topics include SWOT analysis, marketing research, real-time marketing, brand management, social media (I & II), SEO basics, website optimization, capturing leads, and campaign management.

Will I get practical experience during the course?

Absolutely. Each module includes case studies and review questions, allowing participants to apply concepts in real-world scenarios.

Just Added

Monday, November 3

Digital Marketing Essentials – 1 Day Session in Ottawa

By MG Aussie

Learn essential Internet marketing skills in 1 day: SEO, social media, branding, lead generation, and online campaign strategies.

Date and time

Location

ON, Ottawa - Albert & Metcalfe

116 Albert Street Suite 200 & 300 Ph No: +1 469 666 9332 Ottawa, ON K1P 5G3 Canada

Agenda

SWOT Analysis in Marketing

Strengths, Weaknesses, Opportunities, Threats, Case Study, Review Questions

Marketing Research

Media consumption, pricing, product development, audience identification, Case Study, Review Questions

Real-Time Marketing

Dynamic content, engagement, monitoring, timing strategies, Case Study, Review Questions

Brand Management

Consistency, unique qualities, active management, Case Study, Review Questions

Social Media (I)

Community building, personal touch, brand champions, sharing, Case Study, Review Questions

SEO Basics

Content, keywords, value proposition, linking, Case Study, Review Questions

Social Media (II)

Blogging, interaction, webinars, monitoring, Case Study, Review Questions

Website Characteristics

SEO optimization, landing pages, analytics, mobile-friendly design, Case Study, Review Questions

Capturing Leads

Lead generation, quality vs. quantity, repeat customers, Case Study, Review Questions

Campaign Characteristics

Audience-focused campaigns, effective messaging, monitoring, Case Study, Review Questions

Wrapping Up

Lessons learned, review, action plans, course evaluation

Good to know

Highlights

8 hours
ages 18+
In person
Paid parking

Refund Policy

Refunds up to 7 days before event

About this event

Business • Sales & Marketing

Delivery Mode: Classroom (In-Person)

Language: English

Credits: 8 PDUs

Certification: Course Completion Certificate

Refreshments: Lunch, snacks, and beverages will be provided to keep you energized and focused.

Course Overview:
The digital era has transformed marketing, and the Internet has become an essential tool for reaching and engaging audiences. Social media and online platforms offer low-cost opportunities to market your business effectively. Internet Marketing Fundamentals equips you with practical skills to leverage content, manage brands, optimize websites, and run impactful online campaigns to grow your business.

Learning Objectives:
By the end of this course, participants will be able to:

Conduct SWOT analysis for marketing strategies
Perform marketing research and identify target audiences
Implement real-time marketing techniques
Manage and enhance brand presence
Utilize social media effectively (Parts I & II)
Understand SEO basics and website optimization
Capture leads and manage campaigns effectively

Prerequisites:
None

Target Audience:
Anyone interested in learning foundational skills in Internet marketing.

Why This Course Is the Right Fit for You?
This course is designed to equip you with practical Internet marketing skills in just one day. You’ll learn how to leverage SEO, social media, and online campaigns to build your brand, capture leads, and grow your business. Ideal for beginners and professionals alike, it provides actionable strategies you can apply immediately. You will gain insights into marketing research, brand management, and real-time engagement techniques. By the end of the course, you’ll have a clear understanding of how to create effective campaigns, optimize your website, and connect with your target audience more efficiently. This course empowers you to take control of your digital presence and achieve measurable results.

📧Ready to bring this powerful workshop to your team? Contact us at eventbrite@mgaussie.com to schedule your customized in-house session.

Organized by

MG Aussie

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