Digital Marketing Certificate

This 3-hour masterclass goes beyond theory, providing actionable strategies, frameworks, and tools to plan, execute, and analyze campaigns across social media, email, and paid advertising channels. Whether your campaigns are internal, client-facing, or part of a larger corporate strategy, you’ll leave with the knowledge and confidence to achieve real results.

By the end of the session, you’ll be able to confidently structure campaigns, segment audiences, optimize performance, and present clear analytics to stakeholders.

What You’ll Learn

• Campaign Planning: Implement a proven five-step model to plan and organize campaigns efficiently
• Audience Targeting: Segment audiences, create personas, and tailor messaging to drive engagement
• Execution Best Practices: Design campaigns for social media, email, and paid channels with measurable objectives
• Analytics & Reporting: Build performance dashboards, measure ROI, and optimize campaigns for maximum results
• Frameworks & Templates: Receive ready-to-use tools for planning, executing, and evaluating campaigns

Who Should Attend

• Marketing managers, coordinators, and specialists
• Social media and digital marketing professionals
• Corporate teams responsible for internal or external campaigns
• Anyone looking to enhance strategy, reporting, and campaign optimization skills

What to Expect:

Module 1: Campaign Planning & Audience Strategy

• Understand the fundamentals of digital marketing and campaign structure
• Learn how to segment audiences and create actionable personas
• Set measurable campaign goals and KPIs
• Interactive Activity: Build a campaign brief using the five-step planning model to map objectives, messaging, and channels

Module 2: Executing Campaigns & Optimizing Engagement

• Explore platform-specific strategies for social media, email marketing, and paid media
• Learn how to allocate budgets, schedule campaigns, and craft compelling messaging
• Incorporate engagement techniques, A/B testing, and automation best practices
• Interactive Activity: Draft a campaign calendar with content, touchpoints, and performance checkpoints

Module 3: Analytics, Reporting & ROI

• Build performance dashboards to track results across channels
• Interpret metrics, analyze engagement, and measure ROI
• Present insights and recommendations to stakeholders clearly and effectively
• Interactive Activity: Analyze sample campaign data, create a performance report, and identify optimization opportunities
• Q&A Session: Address real-world challenges and get actionable solutions from the instructor

Key Takeaways

• Digital Marketing Certificate of Completion
• Templates and frameworks for immediate campaign planning and execution
• Skills that translate across corporate, agency, and team environments
• Knowledge to measure and demonstrate campaign success to leadership
• Confidence to implement strategies and optimize results in real-world scenarios

Additional Information

• This class is non-refundable.
• Onsite Option: Bring this class directly to your team or organization. Email info@correlationsllc.com to schedule a private corporate session.

Why Attend

• Elevate your digital marketing campaigns with actionable insights
• Learn from an experienced instructor with real-world marketing expertise
• Apply strategies immediately to improve engagement, conversions, and ROI
• Gain a recognized certificate to showcase your skills and commitment to professional development

Register today to gain the skills, tools, and confidence to design digital marketing campaigns that deliver measurable results.

Note: This program is also available as an onsite or private corporate training session for organizations seeking to develop their teams through professional development. For custom in-house training or to request a proposal, please email info@correlationsllc.com.